Sani Čerimič
Sales And Marketing
Ljubljana
Summary
Experienced Product Manager, Key Account Manager, and interim CEO, with a strong background in sales, marketing, retail, project management, and CRM. Known for strong organizational skills and a positive, results-driven mindset. Skilled in leading teams, executing strategic initiatives, and driving market growth. Tech-savvy and adaptable, with a focus on innovation, productivity, and cross-functional collaboration. Motivated to take on new challenges and deliver measurable business results.
Overview
22
22
years of professional experience
2019
2019
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
KEY ACCOUNT MANAGER
iPROM
05.2023 - Current
- Experienced digital marketing specialist with expertise in programmatic buying, display advertising, Google Ads, Facebook Ads, and Google Analytics 4. Successfully design and execute comprehensive digital strategies based on 1st and 3rd party data to optimize all stages of the marketing funnel—from brand awareness to conversion achievement.
Certifications: - GOOGLE– Fundamentals of Digital Marketing
- ALEPH– Digital Ad Expert
KEY ACCOUNT MANAGER and PROJECT MANAGER
PLANET TV
01.2020 - 05.2023
- Responsible for sales and key accounts (B2B) – including large and medium-sized companies. Managed projects from concept to execution, including advertising space marketing and co-development of the sales aspect of the multimedia A-VOD platform Planeteka.si.
BUSINESS DEVELOPMENT MANAGER
TAIA TRANSLATIONS
06.2019 - 12.2019
- Managed key B2B clients, sourced new partners, and contributed to the development of a startup valued at €6 million. Involved in projects utilizing AI, ML, NLP, LLM, SaaS, API, and TMS solutions.
RETAIL MANAGER
HUAWEI TECHNOLGIES
11.2015 - 05.2019
- Led a 30-member team with responsibility for an annual budget of €2 million. Implemented short- and long-term strategies with regular cost analysis and optimization. Introduced modern POSM solutions and collaborated with operators, ICT companies, global marketing agencies, and international partners. Established over 200 Huawei sales zones, including the largest in the region. Achieved top regional results, meeting all KPIs, and received global award from Huawei’s president for 2017 achievements. Actively participated in international training in leadership, sales, retail, and marketing.
ACTING GENERAL MANAGER
HUAWEI TECHNOLGIES
11.2016 - 04.2017
- Took full charge of managing the company, team, and core operations. Provided regular reports to regional and global leadership while maintaining strong relationships with key partners. Successfully maintained business continuity and met all critical KPIs during the acting period.
SALES, MARKETING, AND RETAIL SPECIALIST
HUAWEI TECHNOLGIES
01.2015 - 11.2016
- Responsible for marketing Huawei and Honor brands in the Slovenian market.
Led localization of campaigns with ambassadors such as Leo Messi, Scarlett Johansson, Henry Cavill, and Robert Lewandowski. Managed the annual marketing budget and oversaw ATL/BTL campaigns, PR, media buying, and event organization. As part of a two-member sales team, contributed to increasing market share from 2% to 15% and increasing revenue by €10 million within one year.
PRODUCT MANAGER FOR MARKETING AND SALES
TELEMACH / TUŠMOBIL
01.2013 - 01.2015
- Responsible for sales and trade marketing activities across 1.000+ retail locations (Petrol, Engrotuš, Atlantic Group, OMV, Harvey Norman, Pošta Slovenije, Pivovarna Laško, Kras, etc.). Led product development and marketing strategy for the prepaid segment. Managed an annual budget of €0.5 million.
PRODUCT MARKETING MANAGER
TELEMACH / TUŠMOBIL
03.2012 - 01.2013
- Responsible for product development and GTM sales strategy for the prepaid segment (100.000 users).
Managed an annual budget of €0.25 million and led projects from concept to execution. Prepared performance analyses and executive reports.
Executed trade marketing activities, acquired new partners, and maintained strong relationships with existing ones.
HEAD OF RETENTION AND LOYALTY PROGRAM
TELEMACH / TUŠMOBIL
11.2010 - 03.2012
- Preparation and analysis of sales, telesales, and loyalty campaigns.Development of segmentation models and monitoring of campaign performance, customer satisfaction, loyalty, and churn. Management of Customer Lifetime Value (CLV) processes and tracking of activities throughout the customer lifecycle. Execution and performance measurement of cross-sell and upsell campaigns across large customer databases.
CUSTOMER RELATIONSHIP MANAGER
TUŠMOBIL D.O.O / TELEMACH D.O.O.
01.2009 - 11.2010
- Administrative oversight of Microsoft Dynamics CRM (4 years), in collaboration with the IT department. Testing of projects and process changes, coordination between departments. Close cooperation with key clients and in-depth knowledge of internal company processes.
SALES
TUŠ TELEKOM D.D / TUŠMOBIL D.O.O.
03.2008 - 01.2009
- Oversight of sales processes for ADSL, fiber optics, cable internet, IP/WLR/PSTN telephony, and IP television. Managed training, logistics, inventory, and orders across more than 100 retail locations.
STUDENT WORK
DEBITEL D.D.
01.2003 - 01.2008
- Led a 3-member team, managed the sales network, conducted inventory control, handled administration, trained sales points, and managed POSM materials. Awarded Employee of the Year 2008.
Education
Business Entrepreneur -
Educational Institute HERA
Ljubljana12-2012
Electrical - Electronics Technician. -
High School of Electrical Engineering And Computer
Ljubljana 01.1998 - 12.2003
Skills
Strategically focused, self-driven, and analytical Organized, reliable, and precise with strong leadership skills Sales-oriented and motivated to achieve results Excellent team player with effective communication and problem-solving abilities Proficient in MS Office and other software
Accomplishments
- Selected as Employee of the Year (Debitel, 2008)
- Developed and managed the prepaid product FREE2GO (100,000 users), stopped a three-year revenue decline, increased ARPU by 38%, and achieved stable multi-year growth (Tušmobil, 2013)
- Achieved 800% user growth target in Q3 2013 and met the annual plan already in Q1 2014 (Tušmobil)
- Increased market share from 2% to 8% in 6 months as part of a two-person team (Huawei, H1 2015)
- Exceeded annual sales targets for four consecutive years, including three years with over 100% year-on-year growth (Huawei, 2019)
- Led Huawei Slovenia and met all KPIs during the director’s 6-month absence (Huawei, Q1 2017)
- Huawei became the best-selling phone brand in Slovenia (Huawei, Q4 2018)
Attributes
- Strategically oriented, self-driven, analytical, and organized team player. Motivated with strong leadership skills, sales-focused, detail-oriented, loyal, reliable, hardworking, honest, and design-aware.
Interests
communication technology
computing
blockchain technology
cryptocurrency trading
fitness
snowboarding
badminton
music
cooking
movies
Personal Information
- Age: 41
- Date of Birth: 08/28/83
Certification
GOOGLE: Fundamentals of digital marketing
Timeline
DIGITAL MARKETING EXPERT BY ALEPH: Digital Ad Expert
05-2024
GOOGLE: Fundamentals of digital marketing
02-2024
KEY ACCOUNT MANAGER
iPROM
05.2023 - Current
KEY ACCOUNT MANAGER and PROJECT MANAGER
PLANET TV
01.2020 - 05.2023
BUSINESS DEVELOPMENT MANAGER
TAIA TRANSLATIONS
06.2019 - 12.2019
ACTING GENERAL MANAGER
HUAWEI TECHNOLGIES
11.2016 - 04.2017
RETAIL MANAGER
HUAWEI TECHNOLGIES
11.2015 - 05.2019
SALES, MARKETING, AND RETAIL SPECIALIST
HUAWEI TECHNOLGIES
01.2015 - 11.2016
PRODUCT MANAGER FOR MARKETING AND SALES
TELEMACH / TUŠMOBIL
01.2013 - 01.2015
PRODUCT MARKETING MANAGER
TELEMACH / TUŠMOBIL
03.2012 - 01.2013
HEAD OF RETENTION AND LOYALTY PROGRAM
TELEMACH / TUŠMOBIL
11.2010 - 03.2012
CUSTOMER RELATIONSHIP MANAGER
TUŠMOBIL D.O.O / TELEMACH D.O.O.
01.2009 - 11.2010
SALES
TUŠ TELEKOM D.D / TUŠMOBIL D.O.O.
03.2008 - 01.2009
STUDENT WORK
DEBITEL D.D.
01.2003 - 01.2008
Electrical - Electronics Technician. -
High School of Electrical Engineering And Computer
01.1998 - 12.2003
Business Entrepreneur -
Educational Institute HERA
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