Saniyyah Bilal

In this role, I bring creative e-commerce solutions and processes while working collaboratively with the Marketing, eCommerce and Operations teams.

• As a Senior Stylist, I style and execute a high-volume daily shot count of product photography for Hirshleifers e-commerce merchandising and retail
• I also assist the eCommerce director with managing the website and copywriting
• Create new company eCommerce styling guidelines to elevate the PDP pages of various luxury brands and products which has increased online sales by 338%
• Write and proofread product descriptions for PDPs
• Conduct Shopify audits to update PDP cross-sell items and completely re-merchandise product categories
• Implement new processes with cross functional teams that create systems to improve and streamline processes such as the elevated styling standards and organizational systems with processing merchandise in studio
• Coordinate, track and deliver creative assets for the retouching team
• Play a key role in stylist team recruitment, hiring and training activities to improve overall team effectiveness

In this freelance role, I worked on the Global Creative Visual Merchandising (CVM) Team managing campaigns and holiday in-store install projects.

• Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments
• Kept projects on schedule by managing deadlines and adjusting workflows
• Led project of sourcing new manufacturers to sample display fixtures for better quality, faster delivery times and lower costs
• Communicated with international vendors on tracking orders we had for fabric, display form contingencies, NSO orders, campaign or caseline replenishments and costs for deliverables
• Aggregated bid costing information on Microsoft Excel to negotiate pricing for large scale initiatives to scale CVM quarterly budgets
• Used SharePoint and Microsoft Excel to communicate NSO project updates for completion of installs, delivery dates of display tool kits, replenishment orders, and missing or damaged holiday pieces
• Partnered with the Content Marketing Team to ensure the assets for visual display guides were delivered on time and to standard

• Managed projects to improve the retailers PDP pages by elevating the styling experience, which ultimately increased retailers quarterly click to buy rate by 30%
• Strategically sought out opportunities to improve the styling process in order to enhance client needs and deliver the highest quality content
• Used Slack, ClickUp and Wrike to collaboratively work with the Account Management, Styling and Operations teams to identify styling wins, challenges and track special projects
• Based on Google Analytics my team tested creative styling solutions such as adjusting placement of items in outfits, placed styled outfits more focal on PDP pages and merchandised capsule collections on the homepage to give customers trendy outfit snapshots which increased Facebook engagement by 300%
• Quickly developed expert knowledge of the integrated platform and proprietary tools to deliver outfit content for clients
• Met 100% of my styling team goals that were essential to delivering a successful client program
• Presented updated styling guidelines and look books as needed to creatively problem solve bottlenecks in the workflow.

• Responsible for training Styling Assistants and Operations Associates on processes that streamlined my daily workflow while also being the designated advisor for them
• Developed the cross-functional project with the Operations team and Senior Photographer that established a SOP to allow the studio to successfully grow into imaging 50% of Amazon's off-figure products
• Improved production challenges of product fit and persona errors, which decreased studio re-shoots by 25%
• Pre-styled various product categories of 900+ ASINs/SKU's a day with specific styling direction for the e-commerce teams to shoot on set
• Organized the movement of inventory to create a reliable tracking system for their in-studio footprint
• Created and updated style guides for Amazon.com and Zappos and directly liaised any special styling notes from the Styling Manager to the on-set crew.

• Styled on air talent, Alfonso Riberio for America's Funniest Home Videos
• Curated wardrobe looks for on screen characters using mood boards and look books when styling actors Simone Missick, Kelvin Harrison Jr., Zoe Renée and Arsi Nami as well as music artists + their dancers for live stage performances
• Intentionally styled outfits with fabric elasticity and comfortability for music artists and their dancers when they performed live
• Directed creative teams of models, make-up artists, photographers, videographers, hair stylists & fashion designers to create and style looks for my clients while ensuring they upheld the quality standards of their overall creative image
• Researched and booked the models, stylists and all creative freelance talent for editorial photoshoots, video productions and runway shows
• Basic hand and machine sewing for client alterations
• Created and distributed call sheets while also using Asana to manage various projects + teams
• Used MailChimp and Canva to create ads, social media content and print materials for brand marketing.