

Strategic Commercial and Strategy Manager with 8 years of experience in driving market growth and executing cross-functional strategies. Leads initiatives in product development, marketing, and competitive analysis. Expertise in SQL and performance analysis, with a track record of scaling operations from Pre-Series A to Series B.
• Supported execution of the casino commercial strategy across multiple product launches, contributing to sustained user growth and revenue performance across standalone and hybrid platforms
• Tracked performance against key commercial KPIs including GGR, active users, engagement, and retention, translating performance data into clear recommendations to improve commercial outcomes
• Monitored 30-day and ongoing post-launch performance using SQL-based reporting to identify risks, opportunities, and optimization levers across the casino portfolio
• Partnered with product, marketing, and CRM teams to support revenue-driving initiatives, promotions, and go-to-market execution for new games and features
• Coordinated end-to-end rollout of new casino content and initiatives, ensuring launch readiness, stakeholder alignment, and timely delivery
• Managed day-to-day relationships with external partners and third-party vendors, including market research providers, to inform competitive positioning and commercial decisions
• Conducted market, competitor, and customer analysis to assess product fit, differentiation, and opportunities to improve player value and engagement
• Supported commercial planning, forecasting, and OKR tracking, monitoring budgets and performance against targets and driving iterative improvements
• Prepared regular performance reports and insights for senior stakeholders, highlighting key trends, risks, and commercial recommendations
• Collaborated with compliance, legal, and internal approval teams to support launch sign-offs and ensure commercial activity aligned with regulatory and operational standards