SANJAY BHATIA
Director of Product
UT,USA
Summary
Strategic and entrepreneurial Product & Technology Executive with a 20-year track record driving end-to-end strategy and execution across B2C apps, B2B SaaS, Marketplace platforms, and AI/ML innovations. Known for leading complex cross-functional initiatives, translating ambiguous business challenges into scalable, high-impact products. Adept at blending deep technical acumen with market insight to shape product strategy, modernize product portfolios, drive monetization, and build high-performing teams. Success in scaling within global enterprises and launching greenfield platforms in start-up environments. Skilled in defining product narratives, executing GTM strategies, and aligning stakeholders across engineering, sales, marketing, and customer success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Head of Product & Co-Founder
QUANTIEDGE
Lehi, UT
01.2024 - 01.2025
- Company Overview: AI-driven analytics start-up delivering generative intelligence for manufacturing.
- Pioneered vision and execution for an early-stage AI platform to transform industrial operations through advanced manufacturing and supply chain analytics.
- Built from ideation to pilot-stage delivery, combining domain expertise, customer discovery, and cutting-edge GenAI to reduce inefficiencies and unlock actionable insights on the factory floor.
- Led product strategy, customer validation, go-to-market (GTM), and investor engagement in a high-ambiguity, high-velocity startup environment.
- Created an industrial intelligence platform from zero-to-one by leveraging generative AI to drive cost optimization and defect reduction in manufacturing environments.
- Conducted 30+ deep-dive interviews with manufacturing operators, plant managers, and systems engineers to understand pain points, and define critical use cases to develop MVP.
- Designed and delivered multiple proof-of-concept implementations across manufacturing clients; secured pilot commitments and gathered validation from early adopters.
- Architected core product capabilities including AI-powered analytics, report personalization, and production trend insights integrated with existing MES/SCADA systems.
- Managed end-to-end product lifecycle, including roadmap prioritization, value proposition refinement, and early GTM testing.
- AI-driven analytics start-up delivering generative intelligence for manufacturing.
Director of Product
FAIRCOM, INC.
Sandy, UT
01.2022 - 01.2024
- Company Overview: Privately held data management technology company.
- Repositioned a legacy-rich data product company to deliver scalable industrial digital solutions.
- Led the overhaul of an underperforming IoT platform's narrative, go-to-market, and monetization strategy.
- Directed strategic initiatives across a $10M+ product portfolio to enhance commercial viability and customer impact with direct responsibility of P&L.
- Unlocked $1M in ARR in the first year of launching edge data platform from zero-to-one, tailored for industrial clients; positioned the platform as no code/ low code and user-friendly solution by championing the user needs and understanding pain points.
- Conducted in-depth voice-of-customer research across manufacturing segments to uncover unmet needs and validate product-market fit, driving clarity around product differentiation.
- Delivered a 25% improvement in customer renewal rates through enhancements to the core data management platform, including the integration of modern APIs, microservices, and cloud architecture to improve interoperability.
- Transformed an engineering-driven culture into a product-oriented organization through stakeholder alignment and the introduction of product management frameworks and agile rituals.
- Supported go-to-market planning and positioning efforts using insights from Gartner, market intelligence, and competitive research to guide pricing, messaging, and target personas.
- Privately held data management technology company.
Director of Technical Product Management
SUNRUN, INC./VIVINT SOLAR
Lehi, UT
01.2019 - 01.2022
- Company Overview: Public clean energy company, acquired Vivint Solar.
- Established and scaled product management, leading mobile and web products for 500k+ active users and 1M+ energy assets.
- Collaborated with the CTO to shape a digital vision to boost user engagement, cut operational costs, and supported enterprise growth.
- Reimagined digital product portfolio across iOS, Android, web, and CRM platforms to deliver a comprehensive home energy solution rooted in usage insights, financial transparency, and solar value optimization.
- Elevated the app store rating from 1.8 to 3.2 within 18 months by embedding customer feedback loops, and prioritizing UX; implemented high-impact features for home energy insights leading to 3x user growth, engagement, and app monetization.
- Delivered $1.5M in annual cost savings by reducing inbound customer support calls by 20% through intuitive self-service tools and experience redesigns.
- Created referrals platforms that allowed influencer and affiliates to create personalized profile creation, and content creation to effectively market Sunrun’s product; Grew referral as a sales channel from 4% to 10% of overall product sale.
- Public clean energy company, acquired Vivint Solar.
Senior Product Manager
PAYCLIP, INC.
Draper, UT
01.2018 - 01.2019
- Company Overview: A fintech start-up operating mainly in Mexico.
- Delivered revenue-generating innovation during a pivotal phase of company growth, conceptualizing and launching a new top-up mobile feature and a digital payments platform tailored to underserved SMB markets in Latin America.
- Guided initiatives from idea validation to full-scale implementation, leveraging deep customer insights and stakeholder alignment.
- Launched top-up capability within existing merchant platform, driving $2M in incremental annual recurring revenue by year-end through increased user engagement and transaction volume.
- Led cross-functional delivery and feedback loops to improve feature adoption and retention. Rapid A/B testing to determine the optimum pricing strategy.
- A fintech start-up operating mainly in Mexico.
Product Manager, Web APIs (eCommerce)
OVERSTOCK.COM
Midvale, UT
01.2015 - 01.2018
- Company Overview: Publicly traded e-comm retailer serving millions.
- Transitioned from engineering to product management to champion the alignment of technical development with business objectives.
- Led API platform strategies to enable scalable improvements in customer experience, personalization, and operational efficiency.
- Introduced the new payment method based on customer needs and shortened the time to introduce new payment methods using an API-based platform.
- Built personalized recommendation services APIs to suggest the products relevant to type of customer based on demography, geography, previous purchase history, and current search results. Improved conversion from 0.9% to 1.2%.
- Launched eCommerce Marketplace as a SaaS Platform with UX onboarding and APIs integration, used by 250 suppliers.
- Publicly traded e-comm retailer serving millions.
Education
MASTER OF BUSINESS ADMINISTRATION (MBA) - undefined
Brigham Young University
BACHELOR OF ENGINEERING (B.E.) - undefined
Delhi College of Engineering
PRODUCT STRATEGY, GROWTH, & LEADERSHIP CERTIFICATE - undefined
Reforge
FOUNDER IN RESIDENCE: IDEA VALIDATION, MVP DEVELOPMENT, FUNDRAISING CERTIFICATE - undefined
Antler
INTRO TO ML: LANGUAGE PROCESSING CERTIFICATE - undefined
AICamp
LEAN PRODUCT DEVELOPMENT CERTIFICATE - undefined
LeanStack
CONSCIOUS LEADERSHIP TRAINING & CERTIFICATION - undefined
CLG
Skills
- Product Strategy & Execution
- Cross-Functional Leadership
- Marketplace & Platform Models
- Customer-Centric Innovation
- Go-to-Market Execution
- Rapid Experimentation
- GTM Strategy
- Platform and Marketplace Competitive Analysis
- P&L
- Supply Chain
- Creator Tools
- Stakeholder Alignment
- Professional Networking
- User-Centric Design
- Personalization
- Google Cloud Platforms
- OpenAI APIs
- Google Vertex AI
- GenAI/LLMs
- Machine Learning
- Figma
- Python
- SQL
Certification
- Product Strategy, Growth, & Leadership Certificate - Reforge
- Founder in Residence: Idea Validation, MVP Development, Fundraising Certificate - Antler
- Intro to ML: Language Processing Certificate - AICamp
- Lean Product Development Certificate - LeanStack
- Conscious Leadership Training & Certification - CLG
Affiliations
- Product Hive, Product Management; Leadership Mentor, 2022 & 2024
- Utah Smart Cities @ UVU, Conference Speaker, 2024
Timeline
Head of Product & Co-Founder
QUANTIEDGE
01.2024 - 01.2025
Director of Product
FAIRCOM, INC.
01.2022 - 01.2024
Director of Technical Product Management
SUNRUN, INC./VIVINT SOLAR
01.2019 - 01.2022
Senior Product Manager
PAYCLIP, INC.
01.2018 - 01.2019
Product Manager, Web APIs (eCommerce)
OVERSTOCK.COM
01.2015 - 01.2018
MASTER OF BUSINESS ADMINISTRATION (MBA) - undefined
Brigham Young University
BACHELOR OF ENGINEERING (B.E.) - undefined
Delhi College of Engineering
PRODUCT STRATEGY, GROWTH, & LEADERSHIP CERTIFICATE - undefined
Reforge
FOUNDER IN RESIDENCE: IDEA VALIDATION, MVP DEVELOPMENT, FUNDRAISING CERTIFICATE - undefined
Antler
INTRO TO ML: LANGUAGE PROCESSING CERTIFICATE - undefined
AICamp
LEAN PRODUCT DEVELOPMENT CERTIFICATE - undefined
LeanStack
CONSCIOUS LEADERSHIP TRAINING & CERTIFICATION - undefined
CLG
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