SANJU SINGH
Summary
Senior Finance Manager with a strong track record in budget oversight and strategic planning. Successfully directed over $180M in budgets, optimizing ROI for marketing investments while delivering actionable financial insights. Led cross-functional teams to align financial strategies with organizational objectives, ensuring disciplined investment and enhanced profitability.
Overview
2027
2027
years of professional experience
Work History
Sr. Finance Manager
Samsung Electronics America
Plano, TX
2019 - Current
- Directed budget planning and oversight for sales and marketing investments, ensuring alignment with corporate financial targets and maintaining spend within defined guardrails as a percentage of revenue.
- Partnered cross-functionally with Sales, Marketing, and external partners to optimize front- and back-end margin structures while maximizing overall profitability.
- Established scalable frameworks for marketing investment planning (MDF), improving ROI measurement, accelerating approval processes, and aligning spend with strategic business objectives.
- Led financial analysis and performance tracking, delivering weekly executive-level reporting to leadership on budget utilization, program effectiveness, and key business trends.
- Directed enterprise-wide management of $180M+ in Marketing Development Funds and $500M+ in sales deductions, driving disciplined investment strategies and optimizing financial performance.
- Owned budgeting, forecasting, and financial governance for national retail and strategic accounts, ensuring alignment with revenue targets and long-term business objectives.
- Led the development and execution of integrated marketing and promotional strategies, aligning pricing, funding, and supply chain planning to maximize sell-out performance and market impact.
- Partnered with senior leadership to strategically allocate marketing investments supporting $4B+ in revenue, improving ROI and overall spend efficiency.
- Transformed sales deduction processes by identifying optimization opportunities, enhancing program ROI, and strengthening financial controls.
- Built and led a high-performing team responsible for accurate and timely month-end and quarter-end close activities, including accruals and financial reporting.
- Analyzed market trends and financial forecasts to identify risks and opportunities, improving revenue accuracy and strategic planning capabilities.
Sr. Financial Analyst
Trend Micro
Irving, TX
2015 - 2018
- Led ongoing OPEX performance reviews across multiple departments, delivering clear insights and driving accountability through executive‑level communication of results.
- Guided department leaders through the full budgeting cycle, ensuring accurate, strategic, and financially aligned budget submissions.
- Partnered with the Regional Americas leadership team to strengthen Business Unit performance management and improve operational decision‑making.
- Directed preparation of Global Business Operations (GBO) budget updates for the Regional Americas Marketing BU, aligning forecasts with global expectations.
- Developed go‑to‑market strategies for Partners, Channels, Retailers, and Distributors to expand direct sales and capture incremental market share.
- Evaluated major investments, cost‑savings initiatives, and strategic projects using ROE, ROI, NPV, and other financial modeling methodologies.
- Collaborated with cross‑functional Finance teams to enhance the accuracy, structure, and usability of the Management P&L.
- Oversaw coordination with Financial Accounting and operational teams during monthly and quarterly close to ensure timely and accurate results.
- Delivered timely, high‑impact reporting and analysis comparing actuals to budget, forecast, and strategic plans, enabling data‑driven decisions across the division.
- Consolidated, reviewed, and presented quarterly business results to senior leadership, highlighting key drivers, risks, and opportunities.
- Identified and executed process improvements and automation opportunities to streamline reporting and enhance financial visibility.
- Built advanced analytical models to synthesize large datasets, uncover business trends, and inform strategic recommendations.
- Led budget analysis and forecasting activities to anticipate future financial needs and maintain disciplined cost control.
- Conducted deep‑dive analysis on key business trends and synthesized insights into clear, actionable recommendations for executive leadership.
Accounting Manager
SWC Solutions LP
Carrollton, TX
2012 - 2015
- Led daily operations of accounting team, ensuring accuracy and compliance in financial reporting.
- Streamlined month-end closing process, including general accruals and balance sheet reconciliations, improving efficiency and adherence to timelines.
- Produced accurate and compliant financial statements, reports, documentation, and budget frameworks.
- Developed variance analysis for Actuals vs Budget vs Forecast on expected revenue growth and key performance metrics.
- Analyzed variance and trend analysis to identify opportunities to reduce cost and implement processes to ensure realization.
- Performed financial analyses and forecasting related to collections and similar revenue streams, including scenario developments.
- Developed and assessed monthly collector commissions and bonus payouts for managers and executives, aligning incentives with performance goals.
Education
Master of Business Administration -
Texas Christian University
Graduate Business Analytics Certificate -
Southern Methodist University
Skills
- Financial Analysis
- Budget management
- Financial forecasting
- Profitability analysis
- ROI optimization
- Strategic planning
- Problem solving
- Performance analysis
- Organizational leadership
- Coaching and optimization
Accomplishments
- Achieved a 92% improvement in AR aging within 6 months through collaboration with the Accounts Receivable and Finance teams, as well as customer engagement.
- Drove 15% improvements in quarterly expense processes.
- Improved sales deduction accuracy by 10% annually.
- Coordinated external audits reducing discrepancies by 20%.
Timeline
Sr. Finance Manager
Samsung Electronics America
2019 - Current
Sr. Financial Analyst
Trend Micro
2015 - 2018
Accounting Manager
SWC Solutions LP
2012 - 2015
Master of Business Administration -
Texas Christian University
Graduate Business Analytics Certificate -
Southern Methodist University