SANLEY ACLUCHE
Summary
Dynamic and innovative producer with 16+ years of experience in video production, excelling in storytelling, editing, and live show production. Recognized for creating high-impact, entertaining, and inspiring content. Proven track record of leading preproduction, custom graphics composition, and live broadcasts for renowned brands like The Home Depot, NBA Digital, and 247Sports, resulting in over 9.5 billion page views and 5.6 billion video streams across all platforms. A collaborative professional who brings vision to life through highly engaging, original, and shareable content.
Overview
17
17
years of professional experience
Work History
Associate Producer
247SPORTS/CBS SPORTS
11.2022 - 06.2025
- Led studio shoots, format rundowns, and produced live or taped studio broadcast
- Conceptualized and contributed compelling content ideas for various daily programs at 247Sports, including the college football recruiting show, college basketball show, transfer portal palooza, and 247Sports live college commitments to support CBS Sports brand strategy
- Managed production teams in the daily planning and execution of all assigned studio programs and / or projects
- Supervised personnel and their work on the assigned projects
- Created sizzle spots, commercials, promos and features for utilization within shows, podcasts, and CBS Sports show segments
- Collaborated and direct on-air talent and production team to enhance viewer engagement for dynamic and entertaining programming
- Responsible for content delivery to CBS Sports affiliated consumers, influencers across all on-line platforms, including YouTube, 247Sports collegiate sports team website, TikTok and Instagram
Video Associate Producer
VIACOM
11.2015 - 11.2022
- Assisted with all aspect of production, including creating show rundowns graphics using the Ross Inception program
- Responsible for building and understanding budgets with the production management teams for Bellator MMA and Showtime Boxing
- Conducted on-set production / decoration for rigorous sit-down interviews for Showtime Boxing and Bellator MMA talent and athletes
- Booked talent and assist with travel arrangements
- Maintained accurate records of production elements such as scripts, budgets, and schedules to ensure seamless project execution
Learning Video Producer
THE HOME DEPOT CORPORATE
06.2015 - 11.2015
- Conceived, produced, edited and executed short form instructional video content for all The Home Depot's 2248 nationwide stores
- Managed over 5-8 projects simultaneously with tight deadlines
- Collaborated with instructional designers to brainstorm concepts and plans of production
- Managed logistical video shoots, music / sound effects, computer graphics and animation selections
- Produced engaging promotional videos to enhance brand visibility and customer engagement
- Collaborated with cross-functional teams to develop video content strategies aligned with marketing objectives
- Reviewed shooting scripts and raw video materials to create storylines
- Served as a point of communication with clients, interpreted notes and relayed them effectively to editors, writers and motion graphic artist
Multimedia Producer
WARNER MEDIA
09.2008 - 09.2015
- Wrote, produced and edited impactful campaign spots, trailers, sizzle reels, long and short programming for TNT's social media platforms
- Led and field produced for a variety of NBA TV's top tier programming, which included Open Court, 3DTV and Barrier Breakers
- Created and expanded the NBA digital franchise content that included Play of the Day, Daily Top 10, Dunk of the Night, The Daily Zap, Block of the Night, and Steal of the Night
- Conceptualized creative service products for a variety of the NBA's elite sponsors, including the ARMY, Sprite, Kia, Hyundai, T-Mobile, FedEx, Cisco and Gatorade, that generated over $400 Million in revenue for the 2011-12 seasons
- Ensured that digital meta tags for web pages, meta tag descriptions, and alternate tags for images are written accurately for our affiliate partners, including Yahoo Sports and Bleacher Report, utilizing the CMS program
- Managed, and grew internal team members on processes and leading teams to high quality features while providing scoping and estimation of projects accurately and efficiently
- Managed daily production plans, graphic vendors, budget expenditures, promo shoots and shooting schedules
- Created alignment with stakeholders to ensure consistent branding initiatives
- Mentored highlight producers and associate producers on best practices, including adherence to standards and quality for social media awareness
Education
MBA - Global Business
Georgia Institute of Technology – Scheller College of Business
12.2014
Global Leadership - Conducting Business in China
Beijing University of Posts and Telecommunications
11.2014
BA - Communications, Minor in Marketing
Delaware State University
06.2001
International Filmmaking Studies
Rockport College
03.2001
Skills
- Adobe Premiere Pro
- Photoshop
- After Effects
- Streamyard
- Ross Inception
- CMS
- Illustrator
- Final Cut Pro
- Proficient operating all Panasonic, Canon and Sony DSLR digital cameras
Timeline
Associate Producer
247SPORTS/CBS SPORTS
11.2022 - 06.2025
Video Associate Producer
VIACOM
11.2015 - 11.2022
Learning Video Producer
THE HOME DEPOT CORPORATE
06.2015 - 11.2015
Multimedia Producer
WARNER MEDIA
09.2008 - 09.2015
Global Leadership - Conducting Business in China
Beijing University of Posts and Telecommunications
BA - Communications, Minor in Marketing
Delaware State University
International Filmmaking Studies
Rockport College
MBA - Global Business
Georgia Institute of Technology – Scheller College of Business
Affiliations
- Member, Georgia Institute of Technology (SAA) Student Alumni Association
- Volunteer, HOSEA Feed the Hungry
- Volunteer, Metro-Atlanta Homeless Shelters
SEASONED EXPERTISE IN
- Live Control Room
- Slick Cutting & Impactful Writing
- Strong Track Record With Top Tier Talent
- Social Media Channels
- Asset Management
- Process Improvement
- Set Production & Set Decoration
- Compression Tools and Formats
- Graphic & Digital Design
- Still, Video Photography and Audio Production
- Microsoft Office
- Google Docs
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