Santanna Santiago
Columbus,OH
Summary
Top-performing sales specialist with extensive history of success in building consumer and corporate accounts in diverse industries. Possesses strong lead-generation and account-development skills and ability to identify and build relationships with relevant decision-makers within large organizations. Expert at targeting executive-level prospects via telephone, email, and social networking to initiate high-level business and technology conversations. Consistently exceeds personal goals and leads teams to significant performance and revenue improvements.
Overview
5
5
years of professional experience
Work History
Account Manager
KellyMitchell
05.2022 - 06.2024
- Operated as the lead point of contact for any and all matters specific to my accounts.
- Built and maintained strong, long-lasting customer relationships.
- Oversaw customer account management, including negotiating contracts and agreements to maximize profit.
- Made 100-200 cold calls potential customers and prospects to set up meetings per day.
- Set up 10+ net new client meetings per week with potential new business partners.
- Utilized CRM tools and data analytics to identify, segment, and target high-potential prospects.
- Conducted market research, identifying new business opportunities, potential clients, and lead generation strategies.
- Developed strong relationships with key clients, resulting in increased account retention and growth.
General Manager
Cyclebar
07.2020 - 05.2022
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning
- Implemented operational strategies and effectively built customer and employee loyalty
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
- Recruited and hired top-level talent to add value and expertise to the team
- Worked prospect database via email, text and calls
- Generated new traffic into the studio
Internship
Southern Daughter Boutique
08.2019 - 07.2020
- Prepared merchandise for sales floor by pricing or tagging
- Helped customers locate products and checked store system for merchandise at other sites
- Engaged with customers to build rapport and loyalty
- Increased sales by offering advice on purchases and promoting additional products
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Managed team to generate original content and moderate online community members
- Increased customer engagement through social media
Education
Bachelor of Arts (B.A.) - Communications
University of Tennessee
Knoxville, TN12.2021
Skills
- New Business Development
- Sales Training and Leadership
- Revenue and Profit Growth
- Account Management
- Relationship Building
- Market Expansion
- Strategic Marketing
- Business-to-Business Sales
- Forecasting
- Consumer Sales
- Cold Calling
Timeline
Account Manager
KellyMitchell
05.2022 - 06.2024
General Manager
Cyclebar
07.2020 - 05.2022
Internship
Southern Daughter Boutique
08.2019 - 07.2020
Bachelor of Arts (B.A.) - Communications
University of Tennessee
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