Santhosh Swaminathan
Ashburn,VA
Summary
Dynamic data engineering leader with a proven track record at Annalect, specializing in data strategy and governance. Expert in architecting innovative data products and microservices, leveraging modern tech stacks. Strong analytical skills complemented by effective communication.
Overview
19
19
years of professional experience
Work History
Director of Data Engineering
Annalect (Omnicom)
08.2022 - Current
- Oversaw the implementation of data mesh concepts using modern tech stack (Apache Iceberg, Starburst/Databricks, DBT, Airflow, Secoda) and medallion architecture.
- Architected data products for campaign performance reporting, pacing, ROI and taxonomy governance by leveraging planned, ordered and delivered media data.
- Architected data strategies for Planning, Activation and Measurement applications within Omni platform.
- Architected clean room integrations across various CR providers like Snowflake, AWS, Google and Habu.
- Introduced Omni Layout Storage (OLS) - a governed way of storing client's 1P and 2P data in a multi tenant environment.
- Oversaw the implementation of Omni Assist - A GAI chatbot tightly coupled with the 1P, 2P and 3P datasets.
- Architected the Microservices that enabled auditing, multi LLM Selection and governance of Generative AI capabilities.
- Architected the MCP strategy for structured data products.
- Led a team of 80+ Data Engineers across the globe.
Manager, Data Engineering
Comscore
11.2016 - 08.2022
- Architected the data pipelines & microservices for Comscore Campaign Ratings (CCR) - A reporting and insights product providing cross platform campaign reach and frequency at the individual level.
- Integrated Google Ads Datahub to CCR by effectively querying ADH using GCP services.
- Implemented observability of data pipelines by collecting metrics of spark jobs (spark metrics) and dashboarding using Grafana and Prometheus.
Senior Data Engineer
Comscore
08.2012 - 10.2016
- Developed and maintained the data pipelines for Mobile Metrix and Admetrix products.
- Developed an internal croud sourcing application for image classification.
Senior Engineer, Web Development
Cvent
12.2011 - 07.2012
- Developed modules for event planning application.
- Developed a framework for selenium test automation.
Senior Engineer, Web Development
Ilink Systems
05.2008 - 11.2011
- Implemented google analytics & omniture SiteCatalyst to a client's e-commerce website.
- Designed and implemented a back office management system & integrated it with Netsuite.
Software Engineer
Ikasystems
09.2006 - 04.2008
- Developed components of a healthcare portal using ASP.Net.
Education
Master of Science - Computer Science
Texas Tech University
Lubbock, TX10-2006
Bachelor of Engineering - Electronics And Communication Engineering
University of Mysore
Karnataka, India10-2000
Skills
- Data Strategy
- Data Mesh
- Modern tech stack
- Data AI
- Data modeling
- API development
- MDM
- Data Governance
Timeline
Director of Data Engineering
Annalect (Omnicom)
08.2022 - Current
Manager, Data Engineering
Comscore
11.2016 - 08.2022
Senior Data Engineer
Comscore
08.2012 - 10.2016
Senior Engineer, Web Development
Cvent
12.2011 - 07.2012
Senior Engineer, Web Development
Ilink Systems
05.2008 - 11.2011
Software Engineer
Ikasystems
09.2006 - 04.2008
Master of Science - Computer Science
Texas Tech University
Bachelor of Engineering - Electronics And Communication Engineering
University of Mysore