Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Santia Tatum

Virginia Beach,VA

Summary

Results-driven sales and marketing leader with a proven track record of achieving sales targets with over 18 years of experience driving revenue growth for diverse companies. Seeking a position where extensive and diverse sales experience and skills can positively impact revenue.

Overview

16
16
years of professional experience

Work History

Senior Executive Admissions Advisor

Arizona College Of Nursing
05.2023 - Current
  • Recruited 67% of the current active student population, achieving an 80% retention rate through targeted outreach and engagement strategies.
  • Successfully achieved a 70% show rate over five terms, demonstrating strong communication and relationship-building skills with prospective students.
  • Maintained a start rate over 50% for two consecutive starts, implementing effective onboarding processes and providing ongoing support to students.
  • Enhanced overall student satisfaction by providing exceptional customer service and guidance throughout the admissions process.
  • Served as a positive ambassador for our institution by maintaining a professional demeanor and demonstrating genuine enthusiasm for the program offered.

Director of Marketing & Operations

Carabella Marketing
01.2016 - 05.2023
  • Identified and pursued new business opportunities and prepared detailed proposals and contracts to secure new partnerships.
  • Spearheaded a comprehensive digital campaign that generated a 286% ROI.
  • Lead the implementation of a marketing automation system, resulting in a 20% improvement in marketing efficiency.
  • Created content and promotional materials to drive engagement and conversions.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Utilized data and analytics to evaluate campaign performance and drive continuous improvement in results.
  • Oversaw all aspects of marketing operations, including budgeting, planning, executing, and measuring performance across all channels.

Recruitment Coordinator

Community Alternatives, Inc
09.2018 - 12.2019
  • Reviewed 100+ resumes weekly and coordinated 20-30 interviews per week.
  • Increased applicant pool by 250% utilizing complex Applicant Tracking Systems
  • Onboarded over 160 diverse, high-caliber candidates by maximizing internet resources, cold calling and social media.
  • Created successful recruiting process to meet organizational needs.
  • Drafted job descriptions and criteria for new positions.
    Advised management on organizing, preparing, and implementing recruiting and retention programs.
  • Performed searches for qualified job candidates, using sources such as computer databases, networking, Internet recruiting resources, media advertisements, job fairs, recruiting firms, and employee referrals.

Assistant Director of Admissions

Centura College of Allied Health & Trades
07.2017 - 08.2018


  • Promoted to Assistant Director of Admissions for executing exceptional sales performance.
  • Surpassed enrollment targets by more than 30%, contributing to the organization's growth and success.
  • Generated over 1.2 million dollars in revenue through outstanding sales skills and strategic initiatives.
  • Developed and implemented leadership and marketing strategies to revive the sales department, resulting in a 40% increase in front-end activity.
  • Collaborated with the Director of Admissions to set strategic enrollment goals and successfully implemented strategies to meet or exceed those goals.
  • Played a key role in developing, coordinating, and enforcing systems, policies, and procedures to improve operational efficiency.
  • Conducted sales coaching to enhance staff performance and drive improved results.

Sales & Operations Manager

Community Choice Financial
01.2008 - 01.2015
  • Directed daily branch operations, leading the team to exceed monthly sales goals.
  • Executed departmental policies, goals, and procedures increasing production and revenue by 10% yearly.
  • Increased compliance audits by 20% and achieved accolades for excellence in Consumer Compliance.
  • Created new revenue streams through effective marketing strategies with local businesses.
  • Achieved scores 96% and above on compliance audits and ranked in top three stores in the district.
  • Coordinated meetings and logistics for national sales meetings and directed and supervised 14 member team.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Education

MBA - Business Administration & Marketing

Strayer University
09.2021

Bachelor of Arts - Journalism & Mass Communications

Norfolk State University
12.2015

Skills

  • Operations Oversight
  • Process Improvement
  • Relationship Development
  • Active Listening
  • Analytical Thinking
  • Interpersonal Skills
  • Employee Coaching and Mentoring
  • Effective Communication
  • Time Management
  • Sales Strategies

Accomplishments

  • Awarded Rookie of The Year award for producing highest enrollment metrics & contributing to the growth and success of the institution through exemplary performance
  • Supervised and mentored a team of 4-12 staff members
  • Selected to manage and oversee operations in multiple locations

Timeline

Senior Executive Admissions Advisor

Arizona College Of Nursing
05.2023 - Current

Recruitment Coordinator

Community Alternatives, Inc
09.2018 - 12.2019

Assistant Director of Admissions

Centura College of Allied Health & Trades
07.2017 - 08.2018

Director of Marketing & Operations

Carabella Marketing
01.2016 - 05.2023

Sales & Operations Manager

Community Choice Financial
01.2008 - 01.2015

MBA - Business Administration & Marketing

Strayer University

Bachelor of Arts - Journalism & Mass Communications

Norfolk State University

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Santia Tatum