Santiago Marín

The Business Administration degree is an academic discipline that focuses on the management and direction of organizations, whether they are companies, government institutions or non-profit institutions. Professionals in this career acquire skills in areas such as strategic planning, human resource management, finance, marketing and operations. Its main objective is to ensure that an organization functions efficiently and achieves its goals and objectives.

Business Administration graduates can find job opportunities in a wide variety of industries and roles, from general managers to financial analysts, management consultants and human resources directors. The versatility of this career makes it attractive to those interested in the world of business and management. In addition, many study programs offer the possibility of specializing in specific areas such as entrepreneurship, project management or international business, providing additional career development options.

• Professional Development: Marketing

The Maritime Administration and Logistics Management degree focuses on the efficient management of the supply chain and logistics in the maritime and port field. Professionals in this area play a critical role in the movement of goods and resource management in the maritime industry and international trade.

Graduates in Maritime Administration and Logistics Management acquire knowledge in areas such as maritime transport, port management, cargo logistics, distribution, customs and international trade. Their work focuses on ensuring that products and merchandise move efficiently from their origin to their final destination, minimizing costs and optimizing processes.

Job opportunities for these professionals include roles such as logistics managers, inventory management specialists, supply chain analysts, port operations managers, and logistics consultants. Given the importance of international trade and maritime transport in the global economy, this career offers a wide range of possibilities in both the public and private sectors. Furthermore, sustainable and environmentally responsible management in this industry is increasingly relevant, creating additional opportunities for specializations in sustainability and maritime environmental management.

1. *Fundamentals of Digital Marketing*: Begins with a review of the basics of digital marketing, including understanding the online audience and strategic planning.

2. *SEO (Search Engine Optimization)*: Examines how to improve a website's visibility in search engines through organic and paid techniques.

3. *Content Marketing*: Explore the creation and distribution of relevant and valuable content to attract and retain the audience.

4. *Online Advertising*: Study the management of advertising campaigns on platforms such as Google Ads and social networks, including pay-per-click (PPC) strategies.

5. *Social Media Marketing*: Analyzes how to effectively use social media platforms to promote products and services, engage with audiences, and manage online reputation.

6. *Analytics and Measurement*: Learn how to use web analysis tools to evaluate campaign performance and make informed decisions.

7. *Email Marketing*: Focuses on the planning and execution of effective email marketing campaigns.

8. *Affiliate Marketing and E-Commerce*: Explore strategies to generate income through affiliate marketing and how to manage online stores.

9. *Mobile Marketing*: Consider the importance of marketing on mobile devices and specific strategies to reach mobile users.

10. *Digital Project Management*: Develop management skills to oversee digital marketing projects effectively.

11. *Ethics and Compliance in Digital Marketing*: Examines ethical and legal issues related to data collection and online advertising.

12. *Trends and Future of Digital Marketing*: Stay abreast of the latest trends and emerging technologies in the field.

. *Analytics and Measurement*: Learn how to use web analysis tools to evaluate campaign performance and make informed decisions.

. *Email Marketing*: Focuses on the planning and execution of effective email marketing campaigns.

. *Affiliate Marketing and E-Commerce*: Explore strategies to generate income through affiliate marketing and how to manage online stores.

. *Mobile Marketing*: Consider the importance of marketing on mobile devices and specific strategies to reach mobile users.

. *Digital Project Management*: Develop management skills to oversee digital marketing projects effectively.

. *Ethics and Compliance in Digital Marketing*: Examines ethical and legal issues related to data collection and online advertising.

. *Trends and Future of Digital Marketing*: Stay abreast of the latest trends and emerging technologies in the field.

1. *Introduction to GA4*: Begins with a presentation of the fundamental concepts of Google Analytics 4, including its key features and differences from the previous version (Universal Analytics).

2. *Property Configuration and Configuration*: Learn how to create and configure properties and views in GA4 to track websites and mobile applications.

3. *Implementing Tracking*: Explore how to add tracking tags to your website or app to collect relevant data, such as events, page views, and conversions.

4. *Advanced Event Tracking*: Go deeper into tracking custom and advanced events, such as forms, videos, and e-commerce transactions.

5. *Audience Analysis*: Examine how to use GA4 to understand your audience, including demographic segmentation, interests and behavior.

6. *Acquisition Analysis*: Learn to track and analyze how users arrive at your website or application, whether through search engines, social networks or advertising campaigns.

7. *Behavioral Analysis*: Study user behavior on your website or app, including navigation paths, time on page, and key events.

8. *Conversion Analysis*: Discover how to measure and optimize online conversions, such as product purchases or user registration.

9. *Custom Dashboards and Reports*: Learn how to create custom dashboards and reports to monitor specific metrics that are important to your business.

10. *Integration with Other Tools*: Explore how to integrate GA4 with other analytics and marketing tools, such as Google Ads and Google Tag Manager.

11. *Security and Compliance*: Consider best practices for security and data privacy when using GA4.

12. *Optimization and Decision Making*: Use GA4 data to make strategic decisions and optimize your marketing and web development efforts.