Accomplished and visionary marketing leader, adept in brand planning, advertising, and integrated marketing. Empowered by a history of driving impactful, user-centric strategies that elevate brand awareness and consideration. A catalyst for success, inspiring teams to deliver full-funnel marketing programs, fueled by data-driven analytics, profound insights, and unwavering professional dedication. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Hi, I’m
Santiago Torres
Marketing Expert
IL
Summary
Overview
7
Years of Hispanic Market Expert
20
Years of Marketing & Advertising Experience
Work History
Integrated Marketing Communications, IL
Sr. Manager, US Cellular
11.2019 - 06.2023
Job overview
- Lead cross-functional teams in translating business objectives into ownership of compelling integrated marketing programs for multiple business units that drive awareness, consideration and shopping actions
- Create messaging strategy and drive creative integration across Traditional & Digital Advertising, Web, Organic Social, Retail, CRM and Field Marketing
- Develop and implement research plans with Consumer Insights & Analytics to shape Go-To-Market strategies and creative briefs
- Lead creative process from writing master marketing briefs through agency creative development, ensuring output is on strategy and on budget
- Leverage outstanding project vision and management skills that drive collaboration and transparency
- Inspire direct reports, cross-functional partners and senior leadership to champion a spirit of analysis and innovation that constantly challenges the status quo.
- Provided strong leadership to enhance team productivity and morale.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Developed proposals and presentations for internal and external audiences.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Carried out and developed social media, e-blast and public relations campaigns.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Proved successful working within tight deadlines and a fast-paced environment.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Cultivated interpersonal skills by building positive relationships with others.
UScellular
Sr. Mgr
04.2016 - 10.2019
Job overview
- Developed retail experiences in collaboration with Sales, Operations, and Product Strategy, driving brand excitement, revenue growth, and sales conversion across Corporate, National Retail, and Non-Traditional points of distribution.
- Created holistic marketing plans for diverse retail footprints, optimizing store exteriors, interior shopping zones, product displays, and consultation stations.
- Executed 30+ Store Resets annually by leveraging project planning skills and coordinating project teams, encompassing creative, printing, and merchandising management.
- Enhanced team processes and tools, implementing Project Management and Store Planogram software to achieve higher efficiency and executional excellence.
- Led business efforts in RFPs, onboarding, and implementation of SAAS Planogram vendor and Store Digital Signage vendor, impacting all UScellular retail stores.
- Provided strong leadership to enhance team productivity and morale.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Developed proposals and presentations for internal and external audiences.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Recommended and implemented successful strategies to maximize revenue.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Carried out and developed social media, e-blast and public relations campaigns.
The San Jose Group
Group Account Director
Job overview
- Served as a key agency leader in the development of new business pitches, professional development opportunities, and client satisfaction strategies
- Managed three Account Teams in the development of custom Spanish-language advertising campaigns, event sponsorships, web pages, press materials, and sales collateral
- Led portfolio of client partnerships using consultative, forward-thinking approach.
- Obtained client buy-in for new proposals using polished and professional presentations.
The San Jose Group
Advertising Manager
Job overview
- Developed campaigns, led design and tracked results.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
Hispanic
Marketing Expert
Job overview
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
Education
Kellstadt School of Business, DePaul University
Master of Business Administration from Marketing Strategy & Planning
University Overview
Denison University
Bachelor’s Degree from Philosophy
University Overview
Skills
- Brand Strategy & Positioning Results Dashboards Retail & Event Marketing
- Market Research Go-to-Marketing Strategy Social & Digital Strategy
- Leadership & Staffing Change & Innovation Agent
- Product Forecasts
- ROI Analysis
- Account Management
- Direct Marketing Campaigns
- Digital Advertising
- Corporate Messaging
- Project Management
- Market Segmentation
- Case Studies
- Thought Leadership Content Development
- Campaign Management
- Strategic Marketing
- Microsoft Office Suite Expertise
- Accomplished Manager
- Enthusiastic Team Player
- Reporting Capabilities
- Leveraging Third-Party Analysis
- Excellent Written and Verbal Communicator
- Product Marketing Specialist
- Social Media Expertise
- Superior Writer and Editor
- Marketing Plans
- Strong Time Management
- Data Analytics
- Corporate Communications
- Social Media Campaign
- Business Case Development
- Customer Buying Habits
- Go-To-Market Strategy Development
- Advertising Initiatives
- Quarterly Forecasting
- Customer Retention Strategies
- Marketing Effectiveness
- Competitive Analysis
- Budgeting and Allocation
- Launch New Products
- Program Marketing
- Retail Knowledge
- Customer Consultations
- Brand Messaging
- Brand Development
- Cross-Functional Team Leadership
- Media Relations
- Client Meetings
- Quantitative Analysis
- Effective Customer Communication
- Intelligence Gathering
- Develop Campaigns
- Market Planning and Execution
- Developing Targeted Leads
- Business Needs Analysis
- Staff Monitoring
- Mentoring
- Merchandising
- Promotions
- Presentations
- Branding
- Personnel Management
- Contract Negotiation
- Advertising Campaign Development
- Program Management
- Sales Promotion
- Promotional Campaigns
- Team Member Development
- Personnel Development
- Marketing Leadership
- Partnership Management
- Campaign Coordination
- C-Level Relationship Management
- Traditional Marketing Strategies
- Agency Selection
- Creative Thinking
- Business Branding
- Product Positioning
- Analytical Thinking
- Sales Meetings and Conferences
- Product Development
- Attention to Detail
- Management Team Leadership
- Leadership and People Development
- Effective Communicator and Public Speaker
- Employee Motivation and Performance
- Promotions and Marketing Strategies
- Customer Demographics
- Innovative and Visionary
- Results Orientation
- Marketing Program Performance
- Strategic Planning
- Approachable and Outgoing
- Industry Expertise
- Change and Growth Management
- Balanced Work Ethic
- Articulate Communication
Languages
Spanish
Native or Bilingual
Training & Leadership
Training & Leadership
Association of National Advertisers, Company Relationship Lead
- Facilitate training workshops for internal marketing teams by recommending workshops to VP Brand and coordinating execution.
UScellular Building Enterprise Leadership, Graduated 2023
- Nominated by senior leadership to participate in exclusive training for team leaders ready for career advancement.
UScellular Marketing Lunch & Learn, Program Lead
- Serve as leader in delivering presentations and recruiting speakers for an internal speaker series where marketing teams are provided exposure to the latest in marketing trends.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Timeline
Sr. Manager, US Cellular
Integrated Marketing Communications
11.2019 - 06.2023
Sr. Mgr
UScellular
04.2016 - 10.2019
Kellstadt School of Business, DePaul University
Master of Business Administration from Marketing Strategy & Planning
Denison University
Bachelor’s Degree from Philosophy
Group Account Director
The San Jose Group
Advertising Manager
The San Jose Group
Marketing Expert
Hispanic
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