Santina MORREALE

• Support tasks related to the development and maintenance of the Elsy Knowledgebase, such as:

o Ensuring data accuracy

o Adding new entities

o Monitoring industry news and adding to Elsy Knowledgebase o Miscellaneous industry research tasks

o Data entry

o Support in testing and quality assurance of Platform

• Support in testing and quality assurance of Elsy Platform

• Manage multiple schedules for a household of two adults and twin children
• Create and implement daily routines for effective scheduling
• Establish budgets for utilities, food and other necessities to maintain fiscal responsibility
• Coordinate medical appointments for all family members and follow up with health care providers
• Balance caregiving duties with freelance work using time management strategies

• Company Overview: New York
• Media Plan development
• Lead Communications Analyst in developing appropriate media plans
• Direct marketing and media analyses to support recommendations
• Present media recommendations to senior client executives
• Media Plan maintenance
• Supervise and monitor implementation of all media buys
• Maintain accuracy of planning costs
• Update media plan when needed
• Seek client approval
• Coordination with buying group to oversee accuracy
• Media Account management
• Manage solid Client relationships in order contribute to positive Agency evaluations
• Provide Client with strategic points-of- view
• Attend and participate in Client / Agency meetings
• Assist client with development of internal presentations
• Team Development
• Manage communications analysts and assistant with the above to clients service needs
• Develop media and computer skills of assigned analysts and assistants
• New York

• Company Overview: Singapore
• Delivery of local and regional quantitative projects consisting primarily of concept/product tests, Usage & Attitude studies and brand health trackers
• Questionnaire design
• Local and regional project coordination with field and data processing suppliers
• Managing project schedule and key milestones
• Data analysis, charting, interpretation and reporting
• Day to day client contact
• Managing and training junior project resources
• Writing and / or assisting with the development of project proposals
• Taking briefs from clients
• Specifying research design (sampling method, sample sizes and research methodology)
• Briefing suppliers and requesting for quotes
• Project costing
• Writing proposal documents
• Singapore

• Company Overview: London
• Data handling and analysis support for global Unilever account team
• Media data request, collection and validation from local Initiative Media offices worldwide
• Data harmonization and preparation of presentation materials for Unilever global brand reports
• Competitive review of Detergents category across Top 11 markets
• London