Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Santosh Kumar Mohanty

Santosh Kumar Mohanty

Key Account Manager
Hyderabad ,Telangana

Summary

Dynamic career of nearly 17 years that reflects rich global experience and year-on-year success in Sales & Marketing Management involving strategy & conceptualization, P&L, identification of new business avenues, channel sales, operations, retail marketing, brand & product strategy and go-to-market through a collaborative management style Gained exposure of markets in Hyderabad-Telangana, Orissa, Varanasi (UP), Madhya Pradesh and Chhattisgarh Tactful & articulate in driving vision and championing the cause; proficient in identifying business opportunities and working on global venture / start-up of new business model & product line demanding unique skills & distinct expertise Entrepreneurial mindset professional with consistent success in starting, building, growing and improving the profitability, performance and value of business so that the companies can be positioned for next level of growth or potential sales / business Successfully achieved aggressive revenue pull-through via cross-line of business / sales; harvested hundreds of million in revenue from lead sharing and customer relationship management A strategist with great respect for people, process & innovation; possess strong decision-making, problem-solving & communication skills to perceive & evaluate alternatives & implement policies with appropriate rationale 2022 MBA/PGDM (Institute of Management Technology (IMT), Ghaziabad) 2002 BA from Utkal University, Orissa Attained over 100% growth on TCA Chhota frooti (5 Ka 2) during Parle Agro Pvt. Ltd as a Growth Promoter in Varansi, UP; headed product lunch like Appy Fizz, first soda based on apple juice in market Launched products like Honitus Cough syrup & Candy, Mahabhringaraj hair Oil & achieved the highest secondary based primary (Honitus Cough syrup & Candy) in Orissa team in Dabur India Ltd. Accomplished over 100% growth on TCA Chhota frooti (5 Ka 2) during Parle Agro Pvt. Ltd as a Growth Promoter in Varansi, UP; managed product lunch like Appy Fizz, first soda based on apple juice in market Recognized for achieving more than 200% growth on CVF (Charms Virginia Filter) in between 2008-10; developed the territories of 17000m volume (2.5 Cores value) based HQ in Bilaspur (Chhattisgarh) A multi-faceted professional with proven skills, targeting challenging and rewarding opportunities in Sales & Marketing with an organization of high repute Business Development Sales & Marketing Channel Management/ Market Expansion Product Pricing, Launch, Cost & Strategy P&L / Revenue Augmentation / Profitability People Leadership Customer Service Operations Sales Promotions People Leadership Communicator Collaborator Innovator Analytical Domain Expertise: FMCG, Food, Cigarette, Beverages & Pet Care Profile Summary Job Objective Education Key Impact Areas Key Skills

Overview

13
13
years of professional experience
1
1
year of post-secondary education

Work History

KEY ACCOUNT MANAGER

Pan
Hyderabad
  • Additional Atributes - Business & Data Analytics - Channel Sales & Route To Market Management - B2B Business Development
  • Key Result Areas:
  • Owning & driving the business of packaged food, conceptualizing competitive strategies to develop market share for achievement of revenue & profitability and making the business viable for partners by ensuring healthy ROI
  • Achieving top & bottom line margins of product line and devising quarterly & annual plans, programs & policies as per all cross-company sales objectives such as budgets preparation, forecasting of sales targets and so on
  • Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored market segments & customer groups using market segmentation & penetration strategies
  • Devising & effectuating go-to-market strategy and introducing products to win mutually beneficial deal; pioneering business development activities to enhance revenue by identifying market opportunities
  • Conducting opportunity analysis as per market trends & managing product launch & positioning to face counter- competition; collecting valuable data about competitors’ claim to fame strength, weaknesses & other strategies
  • Performing statistical analysis and sales forecasting & planning in basis of area wise budget to determine potential growth; designing performance goals and checking the performance on a regular basis

Team Leader

Hindustan Coca-Cola Beverages Pvt. Ltd
Bhubaneswar
07.2012 - 06.2016
  • Increased company’s volume in terms of secondary and primary sales; executed sales promotion strategies and monitored implementation; developed a new vertical called Minute Maid
  • Launched new Vertical called MINUTE MAID & One-Way Packs

Area Sales Officer

VST Industries Ltd
Bilaspur, Chhattisgarh
01.2008 - 06.2012
  • Spearheaded increased company volume in terms of secondary and managing eight Distributors & manage channel sales by team of 5 Marketing Supervisor & 45 Sales Man; managed products Cigarettes like brands Charminar,
  • Charms, Shaan and Moments

Growth Promoter

Parle Agro Pvt. Ltd
Varanasi, UP
02.2006 - 01.2008
  • Enhanced in company’s volume in terms of secondary and primary sales; implemented sales promotion strategies, monitored implementation and managed products Brand like Frooti, Appy & Appy Fizz

Independent Sales Representative

Dabur India Ltd
Balasore, Orissa
09.2003 - 01.2006
  • Managed secondary planning, and steered channel business through SSR & make, Balasore a new SO HQ in Orissa; atained highest secondary based primary

Education

PG Programe In Management - Sales & Marketing

IMT Ghaziabad
Ghaziabad
09.2021 - 09.2022

Skills

Address : Directorate of Fisheries, Dry Dock Zobra, Cuttack-753007, Odishaundefined

Affiliations

Certification/Other Course Royal Canin India Pvt. Ltd. (MARS Pet Care Division) Since Jul’16

Timeline

PG Programe In Management - Sales & Marketing

IMT Ghaziabad
09.2021 - 09.2022

Team Leader

Hindustan Coca-Cola Beverages Pvt. Ltd
07.2012 - 06.2016

Area Sales Officer

VST Industries Ltd
01.2008 - 06.2012

Growth Promoter

Parle Agro Pvt. Ltd
02.2006 - 01.2008

Independent Sales Representative

Dabur India Ltd
09.2003 - 01.2006

KEY ACCOUNT MANAGER

Pan
Santosh Kumar MohantyKey Account Manager