Santy Hernandez
San Rafael,CA
Summary
Bilingual Graphic Designer and Social Media Coordinator with hands on experience in Adobe Creative Suite, Canva, and DaVinci Resolve. Create engaging designs and manage digital campaigns that share community stories, build brand visibility, and drive audience engagement. Work closely with teams and local businesses to produce inclusive content that supports growth and strengthens community connections.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Graphic Designer
Multicultural Center of Marin
San Rafael, CA
08.2024 - Current
- Collaborate with teams to understand project goals, and translate them into creative designs.
- Develop engaging designs for print and digital platforms, ensuring alignment with brand guidelines.
- Produce graphics, illustrations, layouts, and templates for the web, presentations, signage, and marketing materials.
- Provide design support across departments, including marketing and internal communications.
- Collaborate with the marketing team to maintain brand integrity and identity in all visual communications.
- Maintain brand integrity and consistency across all visual communications.
- Manage multiple design projects simultaneously, prioritizing tasks, and consistently meeting deadlines.
- Coordinate with the team to gather feedback, implement revisions, and deliver final designs.
- Stay current with industry trends, best practices, and emerging design technologies, while continuously developing skills.
Social Media Coordinator
Multicultural Center of Marin
San Rafael, California
07.2022 - Current
- Plan, design, and publish bilingual, multi-format content (written, video, photo, and graphic) for MCM’s social media platforms.
- Manage content production, reduce turnaround times, and improve efficiency in campaign delivery.
- Develop content strategies aligned with the organizational mission and values to strengthen MCM’s visibility and engagement within Latino and Vietnamese communities by creating translated and culturally appropriate posts.
- Build and maintain a social media calendar to have consistent weekly publications for events and campaigns.
- Collaborate with program managers to understand target audiences and goals, promoting initiatives that boost program participation and awareness.
- Research and apply evolving social media trends and platform updates, implementing strategies that increase organic reach.
- Monitor channels and engage with followers in both Spanish and English to build community on MCM’s social media platforms, while also tracking what other organizations are doing to share resources and connect the community with needed services.
- Capture photo and video content at community events to highlight participation, increase visibility, and showcase the community MCM serves, while telling the story of why MCM does what it does.
- Collect and analyze monthly performance data, providing actionable insights to plan for future strategies.
- Prepare annual performance reports highlighting growth in reach, engagement, and program visibility to leadership, supporting grant and funding efforts.
Freelancer
Self Employed Services
San Rafael, California
06.2020 - Current
- Develop marketing strategies that focus on brand visibility and audience engagement through storytelling.
- Design promotional materials and digital assets that balance storytelling with their brand mission and values.
- Collaborate with clients to understand their stories, audiences, and goals, tailoring strategies that support business growth.
- Create engaging content for websites, blogs, and social media platforms that highlight client narratives and connect with audiences through video, photos, graphics, and writing.
- Manage project timelines and deliverables, ensuring client satisfaction and on time completion.
- Provide consultations on best practices in digital marketing, storytelling, and branding strategies to help local businesses grow.
Photography Assistant
MugsyClicks
San Rafael, California
02.2020 - 12.2021
- Assisted photographers in setting up lighting and backdrops for photo shoots.
- Ensured that all safety precautions were followed while working on location at various sites.
- Transported equipment between locations when necessary for onsite photo assignments.
- Supported client interactions by preparing necessary materials and ensuring comfort.
Education
High School Diploma -
Terra Linda High School
San Rafael, CA06-2020
Some College (No Degree) - Business Administration
College of Marin
Kentfield, CA Skills
- Adobe Creative Suite
- Creative collaboration
- Project management
- Multitasking and organization
- Multimedia production
- Analytics and reporting
- Video editing
- Bilingual communication
Certification
- Certificate in Social Media Marketing & Fundraising with - Nonprofit Tech for Good, 2024
Languages
Spanish
Professional
Timeline
Graphic Designer
Multicultural Center of Marin
08.2024 - Current
Social Media Coordinator
Multicultural Center of Marin
07.2022 - Current
Freelancer
Self Employed Services
06.2020 - Current
Photography Assistant
MugsyClicks
02.2020 - 12.2021
High School Diploma -
Terra Linda High School
Some College (No Degree) - Business Administration
College of Marin