Sapna Nichani
San Jose,CA
Summary
Accomplished Event Manager with extensive experience in planning, executing, and optimizing corporate events, conferences, and partner programs. Successfully led 100+ high-profile events, driving brand visibility, lead generation, and customer engagement. Expertise in end-to-end event management, including logistics, budgeting, vendor coordination, stakeholder coordination, and cross-functional team leadership. Adept at executing multi-channel marketing strategies to maximize event impact and ROI.
Overview
18
18
years of professional experience
Work History
Global Event Program Manager
Google Cloud
02.2025 - Current
- Led the strategic planning and execution of Google Cloud's presence at 100+ high-profile industry events, including NVIDIA GTC, Datadog DASH, Salesforce Dreamforce, SAP Sapphire, Oracle CloudWorld, and Databricks Data + AI Summit.
- Oversaw all event logistics, including vendor coordination, budget management, and on-site operations, while actively engaging with attendees to elevate their experience and ensure seamless event execution.
- Developed and implemented detailed project plans covering booth management, registration processes, event playbooks, and post-event reporting to drive efficiency and performance insights.
- Collaborated cross-functionally with global internal teams, external partners, and agencies to enhance event branding, maximize sponsorship activations, and drive audience engagement, leading to increased event impact and visibility.
- Remote
Event Program Manager
Google Cloud
06.2024 - 01.2025
- Led the strategic planning and execution of Google Cloud's presence at 100+ high-profile industry events, including NVIDIA GTC, Datadog DASH, Salesforce Dreamforce, SAP Sapphire, Oracle CloudWorld, and Databricks Data + AI Summit.
- Oversaw all event logistics, including vendor coordination, budget management, and on-site operations, while actively engaging with attendees to elevate their experience and ensure seamless event execution.
- Developed and implemented detailed project plans covering booth management, registration processes, event playbooks, and post-event reporting to drive efficiency and performance insights.
- Collaborated cross-functionally with global internal teams, external partners, and agencies to enhance event branding, maximize sponsorship activations, and drive audience engagement, leading to increased event impact and visibility.
Partner Marketing Manager
Google Cloud
05.2018 - 06.2024
- Led the planning, execution, and optimization of 50+ partner-driven webinars, enhancing engagement and expanding partner program reach.
- Managed a diverse portfolio of partner events, including roadshows, roundtables, and executive briefings, fostering collaboration and strengthening key partner relationships.
- Supported on-site execution and post-event analysis for Google Cloud Next, working with partners to assess performance metrics, attendee engagement, and event impact.
- Developed and executed integrated co-marketing campaigns, driving measurable improvements in brand awareness, lead generation, and sales pipeline growth.
Social Media Manager
NooshTube
01.2014 - 01.2018
- Directed social media strategy and content creation for a culinary online platform, significantly increasing user interaction and content reach.
- Supported event promotions and mobile app integration, providing digital support to enhance customer and client engagement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Product Experience Manager
VettaCom
01.2015 - 01.2017
- Developed and executed product vision, roadmap, and strategy for mobile applications at VettaCom, Inc., driving innovation and enhancing user engagement.
- Led A/B testing, user research, and data-driven analysis to refine user experience, optimize features, and improve retention rates.
- Managed end-to-end mobile app development, including QA testing and app store optimization (ASO), achieving a 50% increase in app downloads.
- Aligned company objectives with individual goals, fostering a collaborative environment that prioritized teamwork and collective success.
Social Media Marketing Consultant
Spark Media
01.2014 - 01.2015
- Developed and executed social media content strategies across Facebook, Twitter, Instagram, and LinkedIn, creating engaging posts, graphics, and videos to captivate diverse audiences and foster online communities.
- Managed social media presence for Globeathon, a global women's health awareness campaign, by curating content, providing live event coverage, and engaging with participants to drive awareness and engagement.
- Increased audience reach by 20% through targeted community engagement, organic growth strategies, and paid social media campaigns.
Channel Marketing Manager
Hitachi–Western Digital Company
01.2008 - 01.2014
- Developed and executed channel marketing strategies to enhance brand visibility and engagement, creating marketing collateral and digital content for key accounts.
- Managed and coordinated 150+ trade show events, conducting comprehensive ROI analysis to optimize future marketing strategies and drive business impact.
- Increased traffic and audience engagement by leading strategic social media initiatives and marketing campaigns, overseeing the brand's social presence to strengthen digital reach.
- Managed and developed a team of 5 interns, providing hands-on training in event coordination, marketing execution, and logistics to ensure successful event operations.
Education
Bachelor of Arts - Integrated Marketing Communications
San Diego State University
San Diego, CASkills
- End-to-End Event Planning & Execution
- On-Site Event Operations & Logistics
- Program & Project Management
- Vendor & Budget Management
- Social Media Marketing Digital Campaigns
- Webinar Coordination & Promotion
- Cross-Functional Team Leadership
- Partner & Channel Marketing Strategy
- Product Management & Launch Support
- Post-Event Performance Analysis & Reporting
- Stakeholder Engagement & Relationship Management
- Interpersonal & Team Communication
Timeline
Global Event Program Manager
Google Cloud
02.2025 - Current
Event Program Manager
Google Cloud
06.2024 - 01.2025
Partner Marketing Manager
Google Cloud
05.2018 - 06.2024
Product Experience Manager
VettaCom
01.2015 - 01.2017
Social Media Manager
NooshTube
01.2014 - 01.2018
Social Media Marketing Consultant
Spark Media
01.2014 - 01.2015
Channel Marketing Manager
Hitachi–Western Digital Company
01.2008 - 01.2014
Bachelor of Arts - Integrated Marketing Communications
San Diego State University