SARA AHMED
Missouri City,TX
Summary
Accomplished professional with an MBA in marketing and over 20 years of diverse experience in marketing, commercial finance, financial planning and analysis, and supply chain. Thrives in roles that demand strong people management skills and a strategic mindset. Proven track record of success. Seeking new opportunities to further develop expertise in the dynamic field of marketing.
Overview
20
20
years of professional experience
Work History
Marketing Manager - Regional Marketing, USLand
ChampionX
06.2023 - Current
- Developed and implemented a tiered pricing framework across multiple product lines and customers for $750MM business, while gaining broad support from key stakeholders across the organization for this major initiative.
- Collaborated in the design and development of an Alteryx/ Power BI based pricing platform to execute the pricing framework and a Microsoft forms based tool for a streamlined price quotation workflow.
- Developed the SBR (Strategic Business Review which outlines growth plans for the next 3 years and forms the base of the Annual Plan) in 2024 and drove content consolidation and messaging to senior leadership.
- Created strategy documents for key regional campaigns launched in support of the annual operating plan (AOP) targets.
Senior Manager, Commercial Finance & FP&A
ChampionX
01.2022 - 06.2023
- Manage team of 5 analysts for North America to complete P&L reviews with regional sales teams, account profitability health checks, tender submissions, development of pricing models and execution of pricing adjustments
- Act as finance business partner to general sales managers of business segments to achieve profitability goals
- Lead consolidation of AOP (annual operating plan), quarterly business reviews and monthly forecast in North America
- Develop and enhance dashboards in collaboration with business analytics team to improve monthly forecasting, daily sales reporting and product mix analysis
- Develop reports and analyze trends in key performance indicators for revenue, cost of sales, operating expenses, working capital management to drive achievement of EBITDA targets
Senior Manager - Financial Planning & Analysis
Champion X
04.2020 - 12.2021
- Developed G&A (general and administrative) expense budget post spinoff and merger of the company
- Lead annual G&A business plan consolidation and review by collaborating and building strong relationships with all functional leaders. Manage financial month close, reconcile and explain variances to plan and forecast to senior management for monthly and quarterly business reviews
- Lead G&A functional design in new EPM system to integrate both Oracle and SAP ERP data
Senior Manager - Commercial Finance - Key Accounts
Champion X
04.2018 - 03.2020
- Negotiated all commercial aspects for new tenders and contract extensions for major customers (over $30MM of revenue) including development of pricing models, invoicing and audit terms to achieve optimal solutions for both parties
- Developed global price bench marking tool for executive accounts to drive discussions on pricing across product categories, customer segmentation and value based pricing
Manager - Commercial Finance
Champion X
02.2016 - 03.2018
- Successfully negotiated multiple price increases with key customers in partnership with sales team and formulated strategies for price defense
- Achieved gross margin enhancement goals for the region by collaborating with sales, procurement and supply chain teams to identify revenue growth opportunities and cost reduction initiatives
- Developed Business Plan, Strategic Business Review as well as periodic forecasts for the region
Senior Analyst - Commercial Finance
Nalco Champion, An Ecolab Company
10.2011 - 01.2016
Logistics Manager
Nalco Champion, An Ecolab Company
01.2010 - 09.2011
- Managed team of 7 direct reports across production scheduling and transport planning teams to achieve service level goals of 95% for customer order fulfillment for all product families
- Led efforts to optimize production planning through enforced production schedule stability, improved procedures for ordering of raw materials, and inventory accuracy in line with Lean Manufacturing Initiative
- Implemented SAP Warehouse Management module on site and managed warehouse team
Trade Compliance Analyst
Coleman Company, Inc
04.2008 - 09.2009
Assistant Manager - Business Process Improvement
Maersk Line, A.P.Moller Maersk Group
07.2006 - 07.2007
Marketing Analyst
Maersk Line, A.P.Moller Maersk Group
07.2004 - 07.2006
Education
MBA - Marketing
Institute of Business Administration, Karachi University
Karachi, PakistanBBA - Marketing
Hamdard University
Karachi, PakistanSkills
- SAP (Materials Management), SAP AO Reporting, Power BI, MS Excel Power User, EPM financial system
- Pricing Strategy, Business Plan, Strategic Business Review
- People management
- Negotiation skills & critical conversations with customers
Timeline
Marketing Manager - Regional Marketing, USLand
ChampionX
06.2023 - Current
Senior Manager, Commercial Finance & FP&A
ChampionX
01.2022 - 06.2023
Senior Manager - Financial Planning & Analysis
Champion X
04.2020 - 12.2021
Senior Manager - Commercial Finance - Key Accounts
Champion X
04.2018 - 03.2020
Manager - Commercial Finance
Champion X
02.2016 - 03.2018
Senior Analyst - Commercial Finance
Nalco Champion, An Ecolab Company
10.2011 - 01.2016
Logistics Manager
Nalco Champion, An Ecolab Company
01.2010 - 09.2011
Trade Compliance Analyst
Coleman Company, Inc
04.2008 - 09.2009
Assistant Manager - Business Process Improvement
Maersk Line, A.P.Moller Maersk Group
07.2006 - 07.2007
Marketing Analyst
Maersk Line, A.P.Moller Maersk Group
07.2004 - 07.2006
MBA - Marketing
Institute of Business Administration, Karachi University
BBA - Marketing
Hamdard University
Similar Profiles
Parker DearParker Dear
Technical Service Representative at ChampionXTechnical Service Representative at ChampionX
Jesse CollinsJesse Collins
Field Service Technician at ChampionXField Service Technician at ChampionX
James RobinsonJames Robinson
Sr Systems Engineer at ChampionXSr Systems Engineer at ChampionX