Summary
Overview
Work History
Education
Skills
Timeline
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Sara Bock

Cape Girardeau,Missouri

Summary

Dynamic and results-driven Director of Marketing with a proven track record of leading high-impact campaigns, elevating brand visibility, and delivering measurable growth. Adept at developing and evolving brand strategies rooted in market research, consumer insights, and cross-functional collaboration. Known for blending creativity with data-driven decision-making to craft compelling narratives across digital and traditional channels. A strategic leader who thrives in fast-paced, ever-changing environments-skilled in guiding teams, managing complex projects, and aligning marketing initiatives with business goals. Recognized for adaptability, accountability, and a commitment to excellence in building brand equity and driving long-term success.


Overview

14
14
years of professional experience

Work History

Director of Marketing

First State Community Bank
02.2023 - Current
  • Collaborated closely with sales and executive teams to develop strategic, high-impact marketing initiatives that supported lead generation, product launches, and revenue growth.
  • Led cross-functional teams to execute integrated campaigns that elevated brand perception, enhanced customer engagement, and aligned with overarching business objectives.
  • Developed and presented marketing plans and performance insights to executive leadership, driving alignment across departments and informing key business decisions.
  • Directed comprehensive product launch strategies, contributing to increased market share and brand visibility.
  • Spearheaded digital transformation efforts, including a website redesign, SEO strategy, social media growth, and email automation-resulting in measurable increases in traffic, engagement, and conversions.
  • Planned and executed experiential and event marketing initiatives that generated buzz, strengthened customer relationships, and amplified brand exposure.
  • Oversaw rebranding efforts and brand identity enhancements that positively shifted stakeholder perception and brand equity.
  • Implemented data-driven strategies and advanced analytics tools to optimize campaigns, measure KPIs, and maximize ROI across all channels.
  • Managed multimillion-dollar marketing budgets, balancing cost-efficiency with quality execution and vendor negotiation.
  • Mentored and developed marketing talent, fostering a collaborative, growth-focused team culture aligned with modern marketing best practices.
  • Streamlined internal processes for improved efficiency and focus on strategic priorities.
  • Secured key sponsorships and developed brand partnerships to expand market reach and reinforce positioning.

Account Director

Red Letter Communications
02.2011 - 02.2023


  • Led end-to-end marketing initiatives for the world’s #1 brand in outdoor power equipment, overseeing strategic planning, timeline management, and execution across integrated campaigns.
  • Partnered with creative teams to develop compelling content and communication tools that elevated promotional performance and consumer engagement.
  • Maintained in-depth competitive intelligence on market dynamics, using insights to refine positioning and inform strategic adjustments. Collaborated cross-functionally with HQ, regional, and national teams to ensure consistent messaging and a unified brand experience.
  • Developed innovative strategies to increase brand visibility, drive engagement, and generate qualified leads through internal and external campaigns.
  • Continuously optimized campaigns and marketing programs by analyzing target market behavior, competitive activity, and emerging trends.
  • Ensured all creative assets and messaging aligned with brand guidelines and resonated with target audiences.
  • Designed and executed comprehensive marketing and communications plans across digital, print, and experiential channels.
  • Supported national marketing efforts through campaign management, performance tracking, and client collaboration, contributing to increased outreach and sales.
  • Produced trend reports, product data sheets, and kitted assets; led content gathering sessions to enrich brand storytelling.
  • Managed development of marketing collateral including copy, visuals, videos, emails, and presentations, ensuring a high standard of quality and alignment with brand strategy.
  • Integrated cross-departmental efforts between marketing, sales, and data insights to drive efficiency and meet corporate objectives.

Education

Bachelors of Business Administration - Marketing

University of Missouri - Columbia
Columbia, MO
05.2010

Skills

  • Marketing Strategy Development
  • Brand Development & Positioning
  • Messaging/Creative Strategy
  • Integrated Marketing Campaigns
  • Consumer & Marketing Insight Analysis
  • Digital Marketing & Performance Optimization
  • Multi-Channel Marketing (Digital, Social, Traditional)
  • Agency & Vendor Management
  • Strategic Planning & Execution
  • Marketing Budget Management & Forecasting
  • Cross-Functional Team Leadership
  • B2B and B2C Content Strategy & Generation
  • Marketing Analytics (KPI & ROI Measurement)
  • Stakeholder Engagement & Executive Communication

Timeline

Director of Marketing

First State Community Bank
02.2023 - Current

Account Director

Red Letter Communications
02.2011 - 02.2023

Bachelors of Business Administration - Marketing

University of Missouri - Columbia

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