Key Lead Transmedia Designer
MATTEL / FISHER-PRICE
03.2000 - Current
Hi, I’m
Sara Bowe
Colden
Summary
Senior Graphic Designer / Illustrator
Art Developer︱Storyteller︱Project Manager
Leads projects with diverse techniques, brand identity, and a deep understanding of market trends. Combines creativity and strategy to deliver compelling and resonant designs. Extensive experience ensures that every project is not only well-designed but also a powerful visual narrative. Consumers are engaged through aesthetic surprise and delight, elevating brand experiences and driving results.
Work History
MATTEL / FISHER-PRICE
Key Lead Transmedia Designer
03.2000 - Current
Job overview
- Collaborated with design and freelance artists, creating labels, product art, and color palettes using multiple production processes and materials, ensuring smooth operations and hitting target deadlines
- Utilized trends to keep styles fresh and visually compelling, delivering innovative presentations for marketing and design
- Prepared art for production in partnership with vendors, producing top-quality materials and saving production costs through researching and implementing new processes
- Delivered style guide and art development for multiple brands in licensing design, keeping products relevant and empowering designers to create engaging merchandise quickly
- Developed and relaunched visual branding for veteran product line, promoting collectability
- Lead relaunch of art creation and style guide delivery for Thomas and Friends Wooden Railway on accelerated schedule
INLIGHTEN
Graphic Artist
Job overview
- Using Adobe Illustrator, designed and implemented a new set of broadcast graphics for InLighten clients, resulting in customer engagement and client profit
- Collaborated with the marketing team to create a series of print graphics that led to a boost in new client accounts and current client business updates
- Developed a library of reusable OSG elements, saving hours of design time per project
- Trained junior graphic designers on best practices for creating broadcast graphics, leading to improvement in design quality and project efficiency
HAMES IMPRINTS
Graphic Artist
Job overview
- Engaged with clients, met all project deadlines, and exceeded expectations of creativity and originality
- Managed the printing process for various projects, ensuring high quality while meeting tight deadlines
- Assisted in screen printing to resolve bottlenecks in the workflow, increasing overall productivity
Education
SUNY Buffalo StateBuffalo, NY
Bachelor of Fine Arts from Sculpture
SUNY Buffalo StateBuffalo, NY
Bachelor of Arts from Graphic Design
Skills
- Adobe Creative Suite
- Sketching
- Typography
- Visual Design Storytelling
- Color Sense & Theory
- Trend Research
- Branding
- Figma
- Logo design
- Branding and Identity
- Project Management
- Presentation Design
Certification
- Emotional Intelligence at Work
- The Women's Conference
Awards
Fisher-Price MixFaire, 2022, Campus Culture
Volunteer Experience
- Art/Graphic design, Ronald McDonald House, Collaborated with event organizers to develop visually appealing signage and promotional materials for a 5k race., Designed the company's annual Thanksgiving card, leading to an engaging statement and foreshadow of their upcoming event.
- Graphic design, Game concessionaire, Fisher-Price, Designed and produced banner graphics for 12 Days of Play games, adding delight and surprise., Coordinated with event organizers and scheduled volunteer shifts effectively ensuring smooth operation throughout the event.
- Art/Sculpture, The Funkeys: Custom Art Show + Charity Event, Designed and produced a custom toy for auction, which resulted in funds raised for Art of Elysium.
- Art, CAAF Dream Halloween Auction, Exhibited artwork for auction, resulting in sales and increased funds raised for Children Affected by AIDS Foundation.
Timeline
SUNY Buffalo State
Bachelor of Fine Arts from Sculpture
SUNY Buffalo State
Bachelor of Arts from Graphic Design
Graphic Artist
INLIGHTEN
Graphic Artist
HAMES IMPRINTS
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