Sara Brams-Miller
Philadelphia,PA
Summary
Passionate Senior Field Marketing professional committed to driving integrated marketing strategies that drive towards pipeline goals. Thrives in dynamic markets, collaborating with cross-functional teams to craft impactful campaigns. Specializes in lead generation, brand positioning, and meticulous program management for high-quality results. Analyzes campaign performance, identifies target accounts, and actively contributes to ABM strategy development. Aims to propel organizational success through innovative and data-driven marketing initiatives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
ABM & Field Senior Marketing Manager
Scandit, Inc
Remote, PA
06.2021 - Current
- Lead the development and execution of integrated marketing plans to work towards Americas pipeline goals
- Collaborate closely with cross-functional teams in a dynamic and rapidly growing market
- Work with digital teams to develop multi-channel paid media programs for various industry segments, including healthcare, transportation & logistics, manufacturing, and field services, emphasizing lead generation and brand positioning
- Plan and track program operations, maintenance and budgets to ensure timely delivery of products and services
- Analyze and report on key campaign performance, providing insights and recommendations for improvements
- Manage and plan virtual and in-person events, including events with key partners and customers to help drive audience acquisition
- Contribute to the research and development of ABM strategy for current and future quarters
- Designed customer segmentation models to target specific audiences with tailored messaging.
- Managed verticalized budget and evaluated ROI from various marketing activities and investments.
Field Marketing Manager
Descartes Systems Group
Remote, PA
03.2019 - 05.2021
- Supported development and execution of multi-channel paid media programs for various Descartes business segments, focusing on lead generation and brand positioning
- Planned and tracked program operations, maintenance, and budgets to ensure timely delivery of products and services
- Analyzed and reported on key campaign performance, providing insights and recommendations for improvement
- Identified target markets and researched business intelligence to build contact lists for marketing/sales campaigns
- Managed digital marketing efforts, including content syndication and third party advertising
- Developed and executed virtual and in-person events
Product Support Analyst/Client Relationship Manager
PCSTrac/Descartes
Philadelphia, PA
02.2016 - 03.2019
- Maintained client relationships on key retail accounts, analyzing client processes and providing recommendations
- Analyzed user requirements, procedures, and problems to improve system performance.
- Assisted with troubleshooting and resolving customer inquiries related to product usage.
- Resolved escalated customer complaints through phone, email, or chat support.
- Collaborated with cross-functional teams such as engineering, sales, marketing. to resolve customer needs quickly.
- Provided training sessions for customers on the use of new products and features upon release into the market.
Business Analyst - PMO
eBay Enterprise
King Of Prussia, PA
03.2014 - 07.2015
- Monitored project milestones and critical dates, analyzing project risks and providing resolutions
- Developed, refined and reported portfolio metrics using Daptiv PPM tool
- Led meetings, managed action items and served as an ambassador for global PMO project standards
- Analyzed projects for presentation to stakeholder groups
- Established change request process following a reorganization
Education
Bachelor of Arts - Fine Arts
Lehigh University
Bethlehem, PA05-2006
Some College (No Degree) - Wireless Freshman Foundation Program
Parsons School of Design
New York, NYSkills
- Strategic Planning
- Sales Enablement
- Budget Oversight
- Event Planning
- Marketing Analytics
- Project Management
- Marketing Program Management
- Campaign Planning and Management
- Lead Generation
- Team Leadership
- Relationship Building
Certification
- Forrester Account Based Marketing Certification, 2022
Affiliations
- Personal trainer focused on kettlebell strength training
- Fine Art photographer and painter
- Cyclist and Runner
Timeline
ABM & Field Senior Marketing Manager
Scandit, Inc
06.2021 - Current
Field Marketing Manager
Descartes Systems Group
03.2019 - 05.2021
Product Support Analyst/Client Relationship Manager
PCSTrac/Descartes
02.2016 - 03.2019
Business Analyst - PMO
eBay Enterprise
03.2014 - 07.2015
Bachelor of Arts - Fine Arts
Lehigh University
Some College (No Degree) - Wireless Freshman Foundation Program
Parsons School of Design
Similar Profiles
Jonathan SchradiJonathan Schradi
Senior Director Global Customer Success at ScanditSenior Director Global Customer Success at Scandit
Jakub HorodeckiJakub Horodecki
Principal Customer Success Manager at ScanditPrincipal Customer Success Manager at Scandit
Claudia ArteagaClaudia Arteaga
ABM Marketing Manager - EMEA at ScanditABM Marketing Manager - EMEA at Scandit
Quincy MooreQuincy Moore
Sales Associate, Personal Shopper at NordstromSales Associate, Personal Shopper at Nordstrom
CHRIS PACZEWSKICHRIS PACZEWSKI
Union Painter at Hagen ConstructionUnion Painter at Hagen Construction