Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

SARA CLINE FOX

Chesapeake,VA

Summary

Marketing professional with 7+ years leading campaigns, managing teams, and driving digital engagement. Skilled in project coordination, content creation, and media production. Seeking a leadership role to apply strategic marketing expertise and support mission-driven goals.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Digital Marketing Supervisor

STEELMASTER BUILDINGS
07.2022 - Current
  • Manage and implement digital marketing initiatives in coordination with internal teams and external vendors to meet company goals and deadlines.
  • Serve as the department lead for the Marketing Department in the Director's absence, making independent decisions, resolving issues, and ensuring projects continue moving forward smoothly
  • Plan and execute monthly email campaigns for four sales teams, driving around 30% of total company revenue.
  • Led the company's full rebranding in 2023, ensuring consistency across all digital and print materials.
  • Directed the 2023 company website redesign, improving navigation, enhancing user experience, and optimizing content for SEO to increase traffic and conversions.
  • Supervise two team members and guide their development in areas including SEO, social media strategy, and content creation.

Digital Marketing & Social Media Specialist

STEELMASTER BUILDINGS
06.2018 - 07.2022
  • Managed company social media accounts, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest, creating engaging graphics and videos to drive brand visibility.
  • Created visuals and video content for seasonal campaigns and customer spotlights
  • Interviewed customers and developed testimonial-driven stories, increasing blog traffic by 43%.

Volunteer

Chesapeake Humane Society
11.2023 - Current
  • Walk and socialize dogs, supporting their well-being and adoption readiness.
  • Assist with supervised play groups to improve animal enrichment.
  • Photograph adoptable dogs for marketing and promotional materials.
  • Create enrichment toys for shelter dogs.
  • Completed over 15 hours of kennel cleaning and dog handling training.
  • Earned Fear Free Shelter Certification focused on reducing shelter animal stress.

Digital Content Producer

WTKR-TV
09.2015 - 06.2018
  • Developed, wrote, and managed engaging digital content for wtkr.com, increasing online audience engagement.
  • Pitched story ideas in daily news meetings to shape digital content and newsroom coverage.
  • Curated and published timely news stories on News 3's Facebook and Twitter channels, boosting social media visibility.
  • Edited and distributed video content optimized for digital platforms to enhance viewer reach.
  • Collaborated with anchors, reporters, and producers to meet website content needs and improve user experience.
  • Created and distributed push alerts for the WTKR news app, driving app engagement.

Education

Bachelor of Arts - Communication (Concentration: Multimedia Journalism)

Virginia Polytechnic Institute & State University (Virginia Tech)
Blacksburg, Va.
05.2014

Skills

  • Campaign planning and execution, team leadership, cross-departmental collaboration, media and content strategy, public communication, SEO and web optimization, email marketing, social media management, vendor coordination
  • WordPress, Facebook, Instagram, X, Pinterest, Facebook Ads Manager, Canva, Sprout Social, LeadPages, Yoast SEO, ClickDimensions, Microsoft Office Suite, Asana, Zoom

Certification

Fear Free Certified

Timeline

Volunteer

Chesapeake Humane Society
11.2023 - Current

Digital Marketing Supervisor

STEELMASTER BUILDINGS
07.2022 - Current

Digital Marketing & Social Media Specialist

STEELMASTER BUILDINGS
06.2018 - 07.2022

Digital Content Producer

WTKR-TV
09.2015 - 06.2018

Bachelor of Arts - Communication (Concentration: Multimedia Journalism)

Virginia Polytechnic Institute & State University (Virginia Tech)

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