SARA DAPENA MÚNERA
Port Saint Lucie
Summary
Dynamic Sales Manager with over 8 years of experience driving significant revenue growth across EMEA, LATAM, and the USA. Demonstrated expertise in business development and strategic negotiations that consistently surpass sales targets. Proven ability to coach and mentor high-performance teams, leveraging innovative sales strategies to enhance effectiveness and accountability. Focused on cultivating relationships to support sustained market expansion and maximize profitability.
Overview
9
9
years of professional experience
Work History
Sales Manager
APOLLO.IO
Port St. Lucie
08.2023 - Current
- Led a high-performing team of 12 Account Executives, achieving an average of 112% attainment and exceeding quarterly targets in 7 out of 8 quarters
- Recruited and onboarded 10 top-performing Account Executives, all achieving above 85% attainment consistently, contributing to a 30% increase in overall team performance
- Implemented sales strategies that increased revenue by 35%, emphasizing data-driven decision-making and process optimization
- Drove a 40% reduction in onboarding time by collaborating cross-functionally to streamline sales processes, accelerating productivity and time-to-value
- Consistently ranked in the top 5% of sales leaders, recognized for strategic leadership, team development, and a focus on talent growth and retention
Enterprise Account Executive / Functional Manager
Mexico City
08.2022 - 07.2023
- Achieved 184% attainment in FY23, driving a 60% increase in revenue from enterprise accounts and securing $5M+ in new business
- Spearheaded a multi-channel sales strategy, contributing to a 45% uplift in pipeline generation, a 30% increase in deal closure rates, and a 25% reduction in sales cycle time
- Consistently exceeded quarterly targets, generating 40% more revenue than forecasted and establishing a scalable framework for long-term growth
Account Executive
Mexico City
04.2021 - 08.2022
- Consistently surpassed performance targets, achieving 216% attainment in FY22 and setting company records for highest quarterly and monthly attainment for 23 consecutive months, resulting in $8M+ in new revenue
- Expanded market share by 30% through targeted account-based selling and strategic prospecting, increasing client acquisition by 40% and driving 25% higher average contract values
- Developed scalable sales methodologies that contributed to a 35% increase in sales efficiency and a 20% boost in customer retention rates
New Business Executive
TOLUNA
Madrid
01.2019 - 01.2021
- Led key accounts (Nielsen, GFK, Ipsos), increasing revenue by 14% and generating over $2M in annual sales
- Acquired 16 new clients, contributing to a 20% market expansion across LATAM and EMEA
- Streamlined sales processes, reducing the sales cycle by 25% and boosting conversion rates
Associate Account Director
DYNATA
Madrid
01.2018 - 01.2019
- Grew revenue by 10% through strategic account management and upselling to existing clients
- Led sales forecasting and pipeline strategies, improving forecast accuracy by 20%
Marketing Business Executive
FACEBOOK
Madrid
01.2017 - 01.2018
- Managed business growth initiatives that increased client adoption by 35% in Southern Europe
- Designed and executed marketing strategies that generated $1.5M in incremental revenue
Account Executive
INTEGRACIÓN (LA TIENDA CREATIVA)
Medellín
01.2017 - 12.2017
- Managed high-value accounts, achieving a 15% revenue increase through consultative selling
- Optimized client relationships and drove repeat business, contributing to a 25% growth in sales
Trade Marketing Intern
GROUPE SEB (IMUSA)
Medellín
01.2016 - 12.2016
- Supported sales teams with data analysis and sales reporting, improving strategy execution
- Developed a dashboard to track key performance indicators, increasing visibility on sales trends
Education
Master's - Marketing & Business Management
EAE Business School
SpainBachelor of Business Administration -
EAFIT University
ColombiaBachelor of Design Engineering -
EAFIT University
ColombiaSkills
- Sales Team Leadership
- Performance management
- Process optimization
- Sales coaching
- Effective Team Leadership
- Sales Revenue Expansion
- Mentorship Skills
- Talent Development
- Recruitment and Integration
- Sales projections
- Sales funnel management
- Quantitative Analysis
- Long-Term Strategic Planning
- Collaborative Teamwork Across Functions
Skills Languages
Sales Leadership, Team Management, Revenue Growth, Coaching & Mentorship, Talent Development, Hiring & Onboarding, Performance Management, Negotiation, CRM (Salesforce), Data Analysis, Strategic Planning, Cross-Functional Collaboration, Spanish, Native, English, Native
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Sales Manager
APOLLO.IO
08.2023 - Current
Enterprise Account Executive / Functional Manager
08.2022 - 07.2023
Account Executive
04.2021 - 08.2022
New Business Executive
TOLUNA
01.2019 - 01.2021
Associate Account Director
DYNATA
01.2018 - 01.2019
Marketing Business Executive
FACEBOOK
01.2017 - 01.2018
Account Executive
INTEGRACIÓN (LA TIENDA CREATIVA)
01.2017 - 12.2017
Trade Marketing Intern
GROUPE SEB (IMUSA)
01.2016 - 12.2016
Master's - Marketing & Business Management
EAE Business School
Bachelor of Business Administration -
EAFIT University
Bachelor of Design Engineering -
EAFIT University
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