Sara Decanali

• Strategize, develop and execute on all marketing efforts for Taunton's new product, online learning
  courses
• Lead strategy for all paid social campaigns for the courses
• Conceptualized and executed on email strategy for all courses across four brands
• Manage day to day operations for all courses, including setting up all landing, offer and email pages in the Kajabi platform
• Ideate and execute on customer acquisition efforts, including segmented journeys, both on-site and in
  external channels
• Own P&L and helped with budget planning
• Helped to drive over 1MM in sales within one year
  

• Oversaw the audience development team and strategy
• Managed data reporting for editorial teams
• Identified search and social media best practices for editorial leadership
• Provided consumer research and analytics to help inform product development
• Strategized, executed, and reported on all paid conversion campaigns, including SEM (Google Ads) and social (Meta, TikTok, Pinterest) driving down CPO over 100% y/y

• Managed traffic buys and campaign execution for all advertising partners and editorial partnerships

• Responsible for leading social content and strategy, increased referrals by 3X on an average monthly basis

• Helped to build SEO strategy from both a technical and editorial standpoint, conducting regular audits

• Lead for analytics reporting- help to inform edit’s strategy by leveraging insights and opportunities

• Worked with social edit teams to help increase referrals +265% YoY for EW and +520% YoY for PEOPLE

• Worked with brand general managers to forecast traffic to create a five-year LRP and overall brand budget

• Own paid media relationships through syndicated networks, create media plans, and test new vendors