Sara DeStefano
Levittown,NY
Overview
5
5
years of professional experience
Work History
Ad Operations Manager
Western Union
08.2023 - Current
- Lead the digital display operations team in managing global direct and programmatic campaigns through GAM
- Implemented header bidding through OpenWrap and onboard third party programmatic vendors to optimize revenue and increase demand
- Create new banner placements to grow owned and operated website and app inventory
- Work with engineering to implement new ad units, key values, and tags while troubleshooting technical issues
- Collaborate with marketing teams to create localized house ads to serve internationally
- Create test environments for new products, pricing rules, and campaign performance
- Manage marketing analytics dashboards, creating relevant data charts and updating reporting
- Work closely with account management to obtain client campaign assets for launch
- Send weekly client reporting and insights on campaign performance
- Work with finance team to obtain final reporting for campaign billing and reconciliation
Senior Ad Ops Associate
Roku Inc.
08.2021 - 08.2023
- Coordinate the launch and management of local and political campaigns; while proactively communicating updates and setting expectations with all stakeholders
- Validate and track Nielsen Digital Ad Ratings data to ensure ads are serving to the correct audience
- Generate aggregated reporting to allow Senior Ad Ops Associates and Account Managers to make strategic campaign optimization decisions
- Build custom sponsorship products using proprietary internal tool sets
- Use 3rd party tools to ensure creatives running in our ad servers comply with our ad specifications
- Extract data from 1st party and 3rd party sources to update and maintain campaign performance tracker
Digital Ad Operations Supervisor
FOX TV
08.2019 - 08.2021
- Recruited and managed team of 7, lead all new hire onboarding and training
- Coordinate with Ad Sales teams across several markets to obtain creative asset materials and launch digital advertising campaigns
- Create digital internet products, digital ad units, DAR tags, and pixels
- Implement trafficking of new contracts/orders from the contract management system (WideOrbit) to the ad-serving platform (Google Ad Manager, FreeWheel, MadHive FLX)
- Traffic and manage all corporate cross-promotional and national promo campaigns
- Troubleshoot issues with creative, campaign delivery, and inventory management
- Responsible for daily performance reports and provide troubleshooting support to all FOX TV local markets
Education
BBA - Marketing
Pace University
New York, NY05.2019
Skills
- PubMatic OW
- Index Exchange
- Google Ad Exchange
- Zoom
- Slack
- Google Ad Manager
- Programmatic Advertising
- Display/Video Advertising
- MS Office Suite
- Google Docs
- Nielsen DAR
- WideOrbit
- Smartsheets
- FreeWheel
- Shotcut
- Looker
- Salesforce
- AdValidation
- DV360
- Tableau
- SpotX
Timeline
Ad Operations Manager
Western Union
08.2023 - Current
Senior Ad Ops Associate
Roku Inc.
08.2021 - 08.2023
Digital Ad Operations Supervisor
FOX TV
08.2019 - 08.2021
BBA - Marketing
Pace University
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