Hiking
Hi, I’m
Sara Diehl
Columbus,OH
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 10 years of business and marketing experience to take on a dynamic new role.
Overview
14
years of professional experience
1
Certification
Work History
Carfagna's
Marketing & Content Specialist
02.2022 - Current
Job overview
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed campaigns and specific marketing strategies to increase foot traffic and reviews.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Grew email list 20k+ with 50%+ open rate and 4%+ click through rate.
- Assisted in developing specialty products for special events and holidays.
- Planned and executed quarterly themed events across every department to increase new customers and reach sales goals.
- Grew social media account followings 25%+ across all channels through targeted ads, campaigns and content strategies.
- Completed in-depth reviews of market conditions and customer preferences.
- Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
- Designed and implemented advertising and public relations activities.
- Onboarded new team members and coached personnel in marketing tasks.
Empire Coaching
Business Development Consultant
01.2010 - 02.2023
Job overview
- Negotiated contracts and closed sales with new and existing clients.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Communicated with local organizations to build networks and develop leads.
- Met with current clients to assess needs and develop improvement plans.
- Managed needs of more than 15 clients at once using strong prioritization and multitasking abilities.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Organized collected information to produce well-written articles.
- Developed original content using social listening and independent sources.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Managed competing deadlines with efficiency.
Education
Colorado Technical UniversityColorado Springs, CO
Bachelor of Science from Psychology
Skills
- Precision and Accuracy
- Fiction Writing
- Website Updates
- Source Identification
- Digital Content Management
- Improve Sales Strategies
- Digital Marketing
- Dependability and Cooperation
- Brand Development
- Consult with Clients
- Concept Development
Certification
- Advanced Behavioral Consultant - 2013
- Certified Behavioral Analyst - 2012
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Collaborated with team of 25 in the development of ongoing monthly themed events designed to bring in new customers.
- Managed production of all themed monthly events from concept creation to launch, event strategy, and execution.
- Supervised team of 25 staff members.
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsTeam Building / Company RetreatsInterests
Golfing
Reading
Writing
Kayaking
Family Time
Timeline
Marketing & Content Specialist
Carfagna's
02.2022 - Current
Business Development Consultant
Empire Coaching
01.2010 - 02.2023
Colorado Technical University
Bachelor of Science from Psychology
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