Sara Ekoue
Newport News,VA
Summary
Dynamic and results-oriented professional with a strong background in social media marketing and communication. Equipped with a solid understanding of digital platforms, trends, and audience behavior, I excel in crafting compelling content and strategies to enhance brand visibility and engagement. With a proven track record of driving growth and fostering meaningful connections with target audiences, I am adept at leveraging analytics to optimize campaigns and deliver measurable results. As a strategic thinker with excellent communication skills, I am eager to contribute my expertise to a forward-thinking team dedicated to achieving impactful social media presence and communication objectives.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Norfolk State University Student Activities
Norfolk, VA
05.2024 - Current
- Developed and implemented strategic social media marketing plans.
- Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
- Oversaw special promotional events to drive positive media coverage.
- Produced films and other video products, regulating distribution and operating film library.
- Designed and edited promotional publications.
Graduate Assistant
Norfolk State University
Norfolk, VA
07.2023 - Current
- Providing assistance to residents with inquiries or concerns
- Manage calenders and schedules, ensuring timely evens and tasks
- Collaborate with staff to create content and programs that will enhance student engagement
- Facilitated weekly team meetings, improving communication flow and enhancing team cohesion
- Facilitated dialogue between conflicting parties to identify potential solutions and de-escalate issues
Online Store Manager
African Vibes
Norfolk, VA
03.2022 - Current
- Website designer for the company, using front end codes HTML and CSS to modify and personalize the format and features of the site for the best user-friendly experience
- Lead process manufacturer for all beauty supplies, creating, packaging, and tailoring each item before official product pictures were taken
- Promoter for the company, using my marketing and advertising skills to increase sales
- Marketing and advertising lead for the company, promoting the company online, creating flyers, and dramatically increasing incoming customer flow
Content Creator
YouTube
03.2021 - Current
- Developed engaging content across various platforms (YouTube, Instagram, TikTok & Pinterest)
- Managed content calendars to ensure consistency and timely delivery
- Utilized SEO techniques to optimize content for search engine visibility
- Analyzed performance metrics and adjusted content strategy accordingly
Property Manager
Ekoue LLC
Newport News, VA
03.2018 - 02.2022
- Oversaw the collecting of rent from each domicile
- Managed the day-to-day working of the various real estate whilst filling vacant units
- Setup the budget of the property and tracked the profits of the rented apartments, in addition to allocating money for repairs
- Assistant to the CEO, doing various extracurricular tasks needed to maintain the properties in Virginia
Education
Master of Arts - Public Relations
Norfolk State University
Norfolk, VA05-2025
Bachelor of Arts - Mass Communications & Journalism
Norfolk State University
Norfolk, VA05-2025
Skills
- HTML
- CSS
- Microsoft Word
- Excel
- PowerPoint
- Content scheduling
- Teamwork and collaboration
- Photo and video editing
- Search engine optimization (SEO)
- Content development
- Problem Solving
- Data analysis
Timeline
Social Media Manager
Norfolk State University Student Activities
05.2024 - Current
Graduate Assistant
Norfolk State University
07.2023 - Current
Online Store Manager
African Vibes
03.2022 - Current
Content Creator
YouTube
03.2021 - Current
Property Manager
Ekoue LLC
03.2018 - 02.2022
Master of Arts - Public Relations
Norfolk State University
Bachelor of Arts - Mass Communications & Journalism
Norfolk State University
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