Sara Ericson
Maumelle,AR
Summary
Experienced senior executive with a diverse background in sales, operations, and personnel management. Demonstrated ability to seamlessly transition into various roles and quickly make a positive impact. Committed to optimizing operational efficiency and driving employee motivation, while establishing market dominance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sales and Marketing
Trivia Marketing
07.2023 - Current
- Develop and implement marketing campaigns to enhance brand awareness and increase sales
- Collaborate with cross-functional teams to align promotional strategies with business objectives
- Manage vendor relationships and negotiate contracts for promotional activities
- Oversee market research and trend analysis to identify growth opportunities
- Engaged customers to communicate key product features.
- Increased sales by effectively communicating product benefits.
- Organized and detail-oriented with a strong work ethic.
Brand Ambassador
Spirit Brands
12.2022 - Current
- Represent brand at various events, trade shows, and marketing activations
- Provide event performance reports, including consumer engagement and sales impact
- Coordinate logistics and ensure successful execution of brand promotions
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Communicated product information with confidence and educated consumers about company.
Director of Business
The BridgeWay
12.2022 - 05.2023
- Managed business office operations, ensuring accuracy in accounts receivable, payments, and collections
- Supervised a team and provided leadership on financial reporting and credentialing processes
- Worked with third-party and private insurance reimbursement regulations
- Drove specification, scheduling, status and review processes.
- Developed strategic plans and initiatives.
- Executed training programs.
- Fostered strong rapport with clients, vendors, and stakeholders through consistent follow-up and communication.
- Observed all laws, regulations and other applicable obligations.
- Used measurements, analysis and process alternatives to arrive at best practices.
- Reconciled business and creative needs.
- Managed day-to-day development issues.
Lead Buyer
NLC Products
11.2021 - 12.2022
- Developed strategic commodity plans and managed vendor negotiations
- Implemented category management strategies to optimize procurement
- Conducted supplier performance reviews and identified cost-saving opportunities
- Maintained key item stock levels and wrote or expedited purchase orders.
- Maintained complete documentation and records of all purchasing activities.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Forecasted purchasing trends and improved merchandising strategies.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Analyzed current vendors and products to stay abreast of market trends and evaluate new suppliers.
Digital Marketing Consultant
Flypaper Digital Marketing
03.2021 - 10.2021
- Designed and executed digital marketing strategies to improve brand visibility
- Conducted market analysis and ROI assessments for advertising campaigns
- Utilized SEO, Google Analytics, and social media to enhance online presence
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Director of ECommerce & Digital Marketing
Pickleball Savings
06.2019 - 03.2021
- Led eCommerce operations, including website development and digital marketing
- Developed and executed marketing initiatives to drive traffic and sales
- Analyzed consumer behavior to enhance customer acquisition and retention strategies
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Assisted in recruiting, hiring and training of team members.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Reduced operational risks while organizing data to forecast performance trends.
Controller
Life Safety Services
04.2019 - 06.2019
- 30 Managed financial reporting, budgeting, and payroll operations
- Developed internal controls for audits and compliance
- Provided financial insights for long-term strategic planning
- Accurately completed financial statement audits and thoroughly reviewed results.
- Provided treasury and cash management by overseeing reconciliation of banking activity, credit card processing, and sales tax returns.
- Supervised accurate, efficient, and compliant completion of monthly financial reporting packages.
- Managed payroll data entry and processing for employees to comply with predetermined company guidelines.
- Completed journal entries, reconciliations, and account analysis to prepare quarterly financial documents and general account management.
- Followed up with delinquent accounts to obtain funds and reduce aging balances.
- Prepared balance sheets, cash flow reports and income statements.
- Reviewed contracts financially impacting company and counseled executive leaders on impact contracts would have on company operations.
VP of Sales
Tanners Team Sports
02.2018 - 04.2019
- Led sales strategy development, exceeding revenue targets
- Managed B2B and direct-to-consumer sales operations
- Built and mentored a high-performing sales team
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
- Implemented systems and procedures to increase sales.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
HR and Accounting Director
Tanners Team Sports
02.2017 - 02.2018
- Oversaw HR and financial operations, including payroll, accounts payable, and recruitment
- Developed incentive programs to improve employee performance and retention
- Collaborated with purchasing department to reconcile vendor invoices and facilitate payments.
- Developed strategic plans for day-to-day financial operations.
- Performed banking, business administration and financial tasks to guarantee five-star service for clients.
- Prepared internal and regulatory financial reports, balance sheets and income statements.
- Established internal audit procedures to validate and improve accuracy of financial reporting.
- Reviewed historical records, current operational data and forecasting information to identify and capitalize on system enhancement opportunities.
- Supported financial director with special projects and additional job duties.
Manager
Anytime Fitness
07.2016 - 01.2017
- Maintained professional, organized, and safe environment for employees and patrons.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Cross-trained existing employees to maximize team agility and performance.
- Improved marketing to attract new customers and promote business.
- Improved safety procedures to create safe working conditions for workers.
- Controlled costs to keep business operating within budget and increase profits.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Office Manager
The Dermatology Clinic of Arkansas
10.2013 - 07.2016
- Managed 30 employees with various personalities and from different cultures for large 6-physician practice.
- Assisted with regulatory issues such as compliance.
- Addressed and remedied all patient or team member issues.
- Created and managed electronic patient records, encompassing data entry and administrative functions related to insurance, billing, and accounts receivable.
- Developed close working relationships with front office and back office staff.
- Implemented onboarding for new employees, which enabled each to effectively learn tasks and job duties.
- Assessed processes and procedures, complying with OSHA, and HIPAA regulations.
- Created and implemented organizational policies and procedures.
- Provided proper scheduling of patients, ensuring timely, and effective allocation of resources and calendars.
- Created reports, presentations and other materials for executive staff.
- Improved office operations by automating client correspondence, record tracking and data communications.
- Supported billing staff by making corrections to invoices and insurance submissions.
- Managed 5 locations state wide and leasing
- Managed rental properties that were acquired by the clinic.
Medical Biller/Coder
The Dermatology Clinic of Arkansas
12.2008 - 10.2013
- Prepared billing statements for patients and verified correct diagnostic coding.
- Analyzed complex Explanation of Benefits forms to verify correct billing of insurance carriers.
- Communicated with insurance providers to resolve denied claims and resubmitted.
- Collected payments and applied to patient accounts.
- Reviewed patient diagnosis codes to verify accuracy and completeness.
- Posted payments and collections on regular basis.
- Verified insurance of patients to determine eligibility.
- Produced and mailed monthly statements to customers and assisted with related requests for information and clarification.
Education
High School Diploma -
Faith Tabernacle Christian Academy
Hot SpringsSkills
- Marketing Strategy Development
- New Employee Onboarding
- Business Growth Initiatives
- Revenue Optimization
- Business Management Proficiency
- Risk Analysis Expertise
- Effective Policy Deployment
- Safety Compliance Guidelines
- Strong Verbal and Written Skills
- Customer Acquisition
- Professional Development Guidance
- Supplier Relationship Management
Certification
- HR Law
Timeline
Sales and Marketing
Trivia Marketing
07.2023 - Current
Brand Ambassador
Spirit Brands
12.2022 - Current
Director of Business
The BridgeWay
12.2022 - 05.2023
Lead Buyer
NLC Products
11.2021 - 12.2022
Digital Marketing Consultant
Flypaper Digital Marketing
03.2021 - 10.2021
Director of ECommerce & Digital Marketing
Pickleball Savings
06.2019 - 03.2021
Controller
Life Safety Services
04.2019 - 06.2019
VP of Sales
Tanners Team Sports
02.2018 - 04.2019
HR and Accounting Director
Tanners Team Sports
02.2017 - 02.2018
Manager
Anytime Fitness
07.2016 - 01.2017
Office Manager
The Dermatology Clinic of Arkansas
10.2013 - 07.2016
Medical Biller/Coder
The Dermatology Clinic of Arkansas
12.2008 - 10.2013
High School Diploma -
Faith Tabernacle Christian Academy
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