Sara Garfield
Royal Oak,MI
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Media Manager
Amsive
08.2022 - 10.2023
- Managed the multi-channel paid media activity of a variety of B2B and B2C clients with various KPI targets in different verticals including healthcare, health tech, home mortgages, SaaS, and entertainment.
- Digital Advertising Platforms: Google, Bing, Facebook, Twitter, Trade Desk, LinkedIn, Simplifi and others.
- Ad Types: Search Ads, Video, Display, Native, Programmatic Display and Video, Static, CTV.
Director of Paid Media
The Breakfast Factory
01.2021 - 08.2022
- Creative Premium PPC Digital Marketing For High Profile Health, Beauty & Fitness Brands
- Managed Internal Media Buying Operations, Managed Agency Activity, Managed Network Partnerships, Copywriting & Scriptwriting for Advertising Videos and Landing Pages, Sales Funnel Optimization, Brand Identity, LTV Models, Market Research, Media Buying, Data Analysis, A/B Tests.
- Hired & managed media buyers, copywriters, video producers, creative agencies, analytics managers, digital marketing agencies.
- Led the paid media team which created and managed paid media campaigns on various platforms including Facebook, YouTube, GDN, Programmatic Display, Paid Search to meet various KPI targets various brands and products
- Led media strategy and A/B testing efforts to effectively engage target audiences and increase conversion rates (CRO).
- Oversaw all company paid media accounts, and performed account management.
- Oversaw preparation of marketing copy, images, and advertising videos
- Established, initiated and optimized business development strategies based on brand targets, product specifications, market data, and budget factors.
Account Manager & Head of Policy
Tried And True Media
11.2019 - 12.2021
- Creative Premium PPC Digital Marketing For High Profile Health Brands.
- Account Manager, Client Relations Manager & Digital Ad Content Creator.
- Client Manager, Media Strategy, Media Buying, Copy Writing, Digital Advertising Policy Consulting, Sales Funnel Optimization, Brand Identity, Client Communication, LTV Models, Market Research, Copywriting & Scriptwriting for Advertising Videos.
- Client facing media digital account manager. Acted as main POC for media performance on various platforms including Facebook and YouTube. Presented clients bi-weekly media performance reports that summarize performance marketing campaign performance and media strategy.
- Lead a weekly copy and funnel accelerator call which reviewed ad copy for Facebook advertising compliance.
- Managed billing, client requests, and agency services to maintain and enhance client satisfaction.
Digital Copywriter
Quality Score
10.2018 - 10.2019
- Creative Premium PPC Digital Marketing For High Profile Health, Beauty, Finance, Literature and Fitness Brands
- Digital Ad Content Writer, PPC Ads, Copywriting, Market Research, Brand Identity, Creative Image Design, and Script Writing.
- Wrote advertising copy and designed creatives for online content, adhering to distinct brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Improved conversion rate through Conversion Rate Optimization strategy and testing.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Researched industry and market trends and customer preferences to inform copywriting efforts.
Content Writer & Social Media Manager
Smartlify
08.2017 - 08.2018
- Native PPC Digital Ad Agency
- Content Writing, Social Media & Paid Media.
- Focused advertising efforts on native platforms like Taboola, Outbrain, Gemini, RevContent in addition to Paid Social Platforms including Facebook and Twitter.
- Composed, edited, and published Twitter, Facebook, and other official media content.
- Produced original content for multiple websites
- Edited and proofread colleagues’ content and published it on WordPress.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms and track and analyze performance results.
- Designed and implemented social media strategies to align with business goals.
Education
Bachelor of Arts - International Relations
Michigan State University
East Lansing, MI06.2011
Skills
- Multi-Channel Advertising & Paid Media Strategy
- Digital Marketing Account/Campaign Management
- Leadership
- Target Audience Ideation & Analysis
- Client Relationship Management
- Copywriting
- Data Analytics
- Communication
- Presentations
- Conversion Rate Optimization
- Growth Marketing
Certification
- Google Ads Certification
Timeline
Digital Media Manager
Amsive
08.2022 - 10.2023
Director of Paid Media
The Breakfast Factory
01.2021 - 08.2022
Account Manager & Head of Policy
Tried And True Media
11.2019 - 12.2021
Digital Copywriter
Quality Score
10.2018 - 10.2019
Content Writer & Social Media Manager
Smartlify
08.2017 - 08.2018
Bachelor of Arts - International Relations
Michigan State University
- Google Ads Certification
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