Sara Hodges
Sacramento,CA
Summary
Creative and strategic media professional with 15 years of experience in broadcast journalism, digital storytelling, and audience engagement. Expert in developing content strategies that align brand goals with audience behavior across multiple platforms. Skilled in managing cross-functional teams, leveraging analytics, and crafting high-impact campaigns. Adept at turning cultural trends and real-time moments into compelling branded content. Seeking to apply creative leadership and media insight in a dynamic marketing or content strategy role.
Overview
13
13
years of professional experience
Work History
Sports Anchor/Reporter
KGO-TV
San Francisco, CA
10.2024 - Current
- Serve as trusted on-air communicator for major Bay Area events, including press-heavy sports moments
- Develop messaging and visual content to inform and engage the public across digital platforms
- Represent station at community events and maintain a positive public presence
- Produce live event segments and manage production team coordination
Sports Anchor/Reporter & Social Media Specialist
KOVR – CBS
Sacramento, CA
02.2018 - Current
- Created and executed outreach strategies during high-interest events (e.g., Super Bowl, NCAA Tournament)
- Oversaw editorial messaging across multiple channels, aligning public-facing communications with live coverage
- Led internal and external coordination between departments and partners
- Developed proactive messaging strategies based on real-time public response and analytics
- Managed public communications calendar and facilitated team collaboration to deliver unified messaging
Weekend Sports Anchor/Reporter
WAAY-TV
Huntsville, AL
04.2016 - 01.2018
- Delivered critical information in live settings under deadline pressure, including breaking sports and community news
- Engaged viewers via social media and built trust during major events like the CFP National Championship
- Collaborated with creative and technical teams to craft clear, informative visual content
Weekend Sports Anchor/Reporter
WXVT
Greenville, MS
05.2013 - 04.2016
- Reported on local college athletics and developed community-focused content
- Produced engaging stories with human-interest angles that connected diverse audiences
- Built relationships with local institutions, schools, and agencies to amplify community stories
Education
Bachelor of Science - Journalism & Communications
California State University
Fullerton05.2011
Skills
- Content Strategy & Campaign Development
- Digital Marketing & Audience Engagement
- Cross-Platform Storytelling (TV, Web, Social)
- Brand Voice Development & Messaging
- Real-Time Content & Trend Integration
- Social Media Strategy (Instagram, TikTok, X, Facebook)
- Editorial Calendar Planning & Execution
- Team Leadership & Collaboration
Timeline
Sports Anchor/Reporter
KGO-TV
10.2024 - Current
Sports Anchor/Reporter & Social Media Specialist
KOVR – CBS
02.2018 - Current
Weekend Sports Anchor/Reporter
WAAY-TV
04.2016 - 01.2018
Weekend Sports Anchor/Reporter
WXVT
05.2013 - 04.2016
Bachelor of Science - Journalism & Communications
California State University