Results-driven marketing campaign manager with over 4 years of experience leading email deployment campaigns, quality assurance, and deliverability for a high-profile client in the pharmaceutical sector. Expert in ensuring campaign accuracy, performance, and compliance with industry best practices. Proven ability to manage operational workflows, collaborate cross-functionally, and present data-driven insights to clients.
• Manage end-to-end campaign execution for Genentech, including template setup, QC/QA review, deployment scheduling, and post-launch monitoring.
• Lead weekly deliverability presentations for the client, covering engagement metrics, ISP reputation (Google, Microsoft, Apple, Yahoo), spam traps, and inbox placement performance.
• Monitor and enforce email deliverability best practices to ensure optimal inbox performance and regulatory compliance.
• Collaborate with internal teams to troubleshoot technical issues and optimize operational workflows.
• Utilize Jira to track progress of creative and operational tasks, ensuring timely campaign delivery and coordination.
• Maintain consistent communication with client teams and provide consultative guidance on campaign strategy and performance trends.
Email Marketing Strategy & Deployment
Campaign QA & QC
Email Deliverability Best Practices
Jira & Workflow Management
Client-Facing Communication
Data Analysis & Reporting
Stakeholder Engagement
Marketing Operations
Inbox Placement & ISP Monitoring