Sara Johnides
Burbank,CA
Summary
Results-driven Product and Brand Marketing Manager with over 15 years of experience developing and executing go-to-market plans and brand strategies. Utilizes customer insights to develop creative strategies and messaging to drive customer loyalty, brand recognition, and growth.
Overview
18
18
years of professional experience
Work History
Senior Manager, Brand Strategy & Communications
Windstream
Remote
05.2023 - Current
- Develop brand and communication strategy for 5 top priority initiatives to drive acquisition and retention goals.
- Managed content strategy of over 120 assets for key company priority, helping to reach acquisition goals for the quarter.
- cross-functional team Transform business objectives, goals, and strategies into actionable cross-channel tactics that efficiently drive sales and meet KPI .
- Leverage consumer insights to develop best-in-class branding.
- Author creative briefs based on consumer insights, segmentation, and market opportunities.
- Conduct routine analysis of competition, category and consumer.
Senior Manager, Base and Lifecycle Marketing
Windstream
Remote
02.2021 - 05.2023
- Managed end-to-end campaigns driving 34% increase in customer portal adoption.
- Developed strategies to help company reach goal of over 55% of all consumer interactions from digital channels.
- Established strategy and execution of all base lifecycle marketing campaigns.
- Led go-to-market strategy and positioning for rebranding of two customer account management portals.
Senior Product Marketing Analyst
Synchronoss
Bridgewater, NJ & Studio City, CA
01.2016 - 02.2021
- Developed and executed mobile app go-to-market strategy, product positioning, messaging, and branding to drive customer adoption and engagement.
- Implemented innovative marketing campaigns to drive demand, usage, and ongoing engagement with ~6 million Cloud users, including push, SMS, in-app, email, and social media.
- Served as product marketing lead, supporting development, sales, and marketing teams to ensure assets and campaigns were delivered on time.
Freelance Graphic Design
Self-employeed
Remote
12.2009 - 05.2016
- Developed visual identities, custom collateral, and digital assets for clients. Including logos, invitations, menus, brochures, digital ads, and presentations.
Marketing Specialist
DataCede
Atlanta, GA And Tinton Falls, NJ
04.2013 - 07.2015
- Developed company branding, including product logos, brand style guides, digital and printed assets
- Led planning and management of event logistics, promotions, and schedule.
Senior Creative Specialist
Premiere Global Services
07.2006 - 12.2009
- Created custom assets and content for company blog, website, and webinars.
- Collaborated with creative teams to develop high-quality visuals for effective email promotions.
Education
Graphic Design -
The Creative Circus
Atlanta, GA06.2006
Bachelor of Arts, Advertising -
Michigan State University
East Lansing, MI05.2004
Literature, Science and Arts -
University of Michigan
Ann Arbor, MI05.2002
Skills
- Brand Marketing and Content Strategy
- Strategic Planning and Alignment
- Go-to-Market Strategy
- Data-driven Storytelling
- Cross-functional Partnership
- Campaign Management & Analysis
- Cross-functional Partnership
- Project Management
Timeline
Senior Manager, Brand Strategy & Communications
Windstream
05.2023 - Current
Senior Manager, Base and Lifecycle Marketing
Windstream
02.2021 - 05.2023
Senior Product Marketing Analyst
Synchronoss
01.2016 - 02.2021
Marketing Specialist
DataCede
04.2013 - 07.2015
Freelance Graphic Design
Self-employeed
12.2009 - 05.2016
Senior Creative Specialist
Premiere Global Services
07.2006 - 12.2009
Graphic Design -
The Creative Circus
Bachelor of Arts, Advertising -
Michigan State University
Literature, Science and Arts -
University of Michigan