Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Sara Kennedy

Sara Kennedy

Locust Grove,VA

Summary

Experienced with content creation, team leading, campaign management, and analytics. Utilizes strategic planning to enhance brand engagement and reach. Track record of leveraging insights to drive successful social media strategies.

Overview

9
9
years of professional experience
2
2

Certifications

Work History

Lead Event Designer, Office Manager

Farm and Fields
01.2022 - Current
  • Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
  • Increased client satisfaction by consistently delivering tailored event designs that exceeded expectations.
  • Served as Lead Designer and primary point of contact for clients at a luxury wedding design company, working closely with the CEO to manage all client communications.
  • Oversaw end-to-end planning and design for weddings of up to 300 guests, including venue walkthroughs, tastings, and rental appointments.
  • Designed full event aesthetics, selecting linens, tableware, flatware, and other rentals in collaboration with clients.
  • Created custom printed materials such as seating charts, escort cards, place cards, menus, and signage to match each event’s design.
  • Negotiated vendor contracts and managed detailed timelines, floorplans, and coordination logistics.
  • Directed all day-of operations, serving as the liaison between vendor teams to ensure flawless event execution.
  • Designed and maintained company websites (including a partner company site) and developed custom wedding websites for clients.
  • Managed social media strategy across Instagram and YouTube, leading to over 3 million views and 3,000+ new followers in under 90 days.
  • Handled office operations including payroll processing, employee time reporting, and staff scheduling.
  • Trained and directed event assistants and support staff to maintain high service standards.

Freelance Writer/Designer/Editor

Freelance
01.2023 - Current
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Developed innovative design concepts for improved brand recognition and customer engagement.
  • Optimized website traffic by conducting thorough SEO audits and implementing necessary improvements.
  • Increased website traffic through effective use of SEO techniques in social media content creation.

OFFICE MANAGER

GEICO
01.2021 - 01.2022
  • Optimized policy renewal processes to ensure timely updates of coverage terms and maintain high retention rates among existing clients.
  • Developed strong relationships with underwriters and carriers to negotiate better coverage options for clients.
  • Enhanced client satisfaction rates through personalized consultations and tailored policy recommendations.
  • Managed day-to-day operations including staffing schedules, claims handling procedures, compliance audits, office maintenance, and inventory management.
  • Analyzed detailed reports on agency performance metrics to identify areas of strength and opportunity.
  • Recruited and mentored top-performing insurance agents, fostering a supportive and results-driven work environment.

CUSTOMER SERVICE COMMERCIAL LINES TEAM LEAD

GEICO
01.2018 - 01.2021
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Provided ongoing support to team members through mentoring, coaching, and skill development sessions.
  • Boosted morale within the team by organizing engaging team-building activities and encouraging open communication among peers.

Education

BBA - Marketing

Western Governors University
Salt Lake City, UT
10-2025

Korean Language

Sogang University

Skills

  • Microsoft Office
  • Customer relationship management
  • Excel
  • Powerpoint
  • SEO optimization
  • Digital marketing
  • Social media marketing (Instagram, TikTok, Youtube)
  • Graphic design (Photoshop, Canva)
  • Website Design and Management (Wix, Shopify)

Certification

  • TEFL/TOEFL Certified World TESOL Academy
  • Life, Property & Casualty Tennessee/Virginia
  • CompTIA IT Fundamentals (ITF+)

Languages

English
Native or Bilingual
Korean
Professional Working

Timeline

Freelance Writer/Designer/Editor

Freelance
01.2023 - Current

Lead Event Designer, Office Manager

Farm and Fields
01.2022 - Current

OFFICE MANAGER

GEICO
01.2021 - 01.2022

CUSTOMER SERVICE COMMERCIAL LINES TEAM LEAD

GEICO
01.2018 - 01.2021

Korean Language

Sogang University

BBA - Marketing

Western Governors University

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