Sara Madden-Rayner

• Led operational initiatives supporting partner enablement, technical integrations, and scalable growth across revenue systems.
• Owned and optimized the sales tech stack (Salesforce, Outreach, RevenueHero, DealHub), ensuring integration readiness across GTM workflows.
• Partnered with internal teams to align sales systems with evolving product capabilities, and partnership needs.
• Designed and delivered onboarding programs for new sales hires, contributing to the rapid adoption of integrated tools and systems.

M&A Onboarding and Integration – Gather Acquisition.

• Led the full-cycle client onboarding and data migration process during the Gather acquisition, aligning disparate systems and workflows across both platforms.
• Served as the primary liaison between Product, Engineering, Support, and external stakeholders, resolving technical roadblocks, and ensuring seamless platform adoption.
• Developed scalable onboarding playbooks, training materials, and SOPs, significantly improving internal alignment and enhancing the customer transition experience.
• Streamlined partner implementation efforts, driving efficiency gains, and contributing to post-acquisition customer retention and satisfaction.

• Led onboarding webinars and personalized training sessions for new users, including partner-aligned clients, to ensure early platform adoption and successful customer ramp-up.
• Proactively addressed onboarding gaps by collaborating with Account Management, reducing handoff-related breakage, and improving long-term customer retention.
• Fostered strong cross-functional relationships by serving as a communication bridge between customers, onboarding teams, and technical support, translating user feedback into actionable insights.
• Contributed to process improvements that enhanced onboarding continuity, and enabled smoother transitions to ongoing customer management.

• Provided live technical support and troubleshooting for hospitality customers, contributing to the team’s CSAT, and onboarding success metrics.
• Participated in early-stage integration Q&A and training efforts, giving insight into customer needs and onboarding friction points.