Sara Mangette
Galloway,OH
Summary
Results-driven marketing leader eager to build strategic, successful campaigns to drive profits, increase market share, and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations, and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
12
12
years of professional experience
Work History
Digital Marketing Manager
Cosabella
Miami, FL (Remote)
10.2022 - Current
- Top performing digital channel with +36% revenue earned.
- Top channel growth in 2023.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Improved the welcome journey to increase customer engagement and brand awareness.
- Developed marketing strategies based on corporate objectives and market trends.
- Monitored performance of email campaigns using analytics tools such as Google Analytics.
- Collaborated with design team to create visually appealing emails.
- Implemented automation strategies, such as pre-lapsed/lapsed and abandon cart, to improve customer retention rate.
- Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
- Supported the loyalty program with acquisition email campaigns and SMS.
- Managed list hygiene activities including unsubscribe requests, bounces.
- Identified opportunities to grow subscriber base via social media channels or other methods.
- Integrated a prospecting customer journey to entice the customer to make their first purchase.
- Provided reports on key metrics such as delivery rate, open rate, click-through rate.
- Reviewed competitor's email strategy and identified areas for improvement.
- Performed quality assurance checks on HTML code prior to sending out emails.
- Generated ideas for new campaigns based on customer insights gathered from previous campaigns and A/B testing.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Increased SMS list growth and sustainability.
- Managed the SMS strategy for a 360 brand experience and drove additional revenue during promotions and product launches.
- Managed direct mail campaigns in Post Pilot from conception to completion, including list procurement and segmentation, creative design, print production, and mailing services.
- Analyzed data to identify trends in consumer behavior and develop targeted marketing plans accordingly.
- Worked closely with internal departments to ensure successful implementation of direct mail initiatives.
Senior Analyst
Victoria's Secret PINK
Reynoldsburg, OH
04.2021 - Current
- Identified improvement opportunities to effectively meet customer and business needs.
- Troubleshot and resolved problems with programs and systems.
- Tested newly installed programs and applications to validate operability.
- Trained end-users in best practices to minimize errors and protect key data.
- Integrated new technologies to meet area requirements.
- Reviewed and assessed networks to determine areas for improvement.
- Created reports detailing findings and recommendations.
- Developed brand identity with distinctive graphic style and tone for company communications.
- Created and delivered sales-driven programs and promotions to meet team objectives.
- Improved staff productivity through training, new product development and implementation of developer tools.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Collaborated with company executives and division managers to identify future project opportunities, evaluating and recommending according to feasibility and profitability.
- Managed over 30 special projects, guiding departmental leadership to achieving specified objectives and completing projects under budget.
- Lead of email personalization efforts
Analyst
Victoria's Secret
Reynoldsburg, OH
09.2017 - 04.2021
- Collaborate with colleagues to discuss market information and strategies
- Conduct market research to learn of current trends, click rates, and to perform sales activities accordingly through A/B testing and creative tests
- Effectively communicate with other associates and leadership to ensure email strategy and changes are executed to expectation
- Facilitate the implementation of the matrix tool by communicating objectives across vendors, teams, and departments, assigning multi-phase activities to appropriate personnel and coordinating time lines to ensure successful launch
- The matrix tool is a functional document that significantly decreases the build time of emails, which in-turn, reduces billed hours by the vendor
- Saved 400k of the marketing budget
- Apply my expertise of HTML and Adobe to assist with edits to meet tight deployment deadlines
- Development of personalization and tailor-made email content that provide customers with a unique experience
- Create on-boarding material and train new hires
- Manage the project insights with vendors and affiliated third party
- Build dynamic content that allows specialized content to populate for a select group of customers
- Pull weekly reporting to gain email insights and share with supporting business units.
Traffic Coordinator
Victoria's Secret International
Columbus, Ohio
05.2014 - 08.2017
- Coordinated with internal business divisions, Franchise partners and local vendors to guarantee on time, cost-effective delivery of all marketing materials
- Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary
- Worked closely with franchise and wholly owned partners to identify their needs and challenges and provide solutions-oriented campaign themes
- Hosted an educational seminar on brand awareness and corporate process
- Reviewed and edited promotion material to guarantee high content quality
- Devised email strategies, Front-of-store promotional execution, and owned the weekly communications to present in marketing meetings
- Approved social media content and email (Social paid, Social Organic, Dark Posts, Banners, and Landing Pages,)
- Managed project deadlines and monitored milestones through completion stage
- Responsible for archiving yearly floor set materials and developing methods to easily search content
- Created and managed 2D & 3D marketing distribution lists for floor set and holiday materials
- Simplified the production process by creating datasheets and pivot tables for our third-party vendor to leverage per floor set
- Built and managed an algorithm and macro to manage project efficiency and to drive a cost-effective process by editing redundant materials
- Ran weekly meetings to drive deadlines, supervise project completion, and evaluate the designer’s bandwidth
- Development of the brick and mortar marketing database by collecting fixture and store data to formulate in Sales Force
Director
Robert John Vineyards
Columbus, Ohio
05.2012 - 02.2014
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
- Assisted various business groups with document organization and dissemination during acquisitions
- Obtained documents, clearances, certificates and approvals from local, state and federal agencies
- (Alcohol sales) Compared agency and vendor marketing expenses against established budgets
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
- Built and managed the mobile application with HTML and eventually moving to WIX
- Drove Traffic to the company Facebook page by leveraging paid social posts and pushing for visibility with key terms and interests
- Directed a successful search engine marketing campaign that utilized linking, technical and keyword research tactics
- Managed the SEO data and pulled weekly reports to analyze traffic to the eCommerce site
- Collaborated with third party vendors to produce marketing content
- Created the company website and brand collateral
- Redesigned the logo to reflect a more distinguished look and feel.
Education
Scottsdale, AZ -
Northcentral University
Scottsdale, AZ06.2019
Athens, OH -
Ohio University
Athens, OH12.2012
Skills
- Personalization
- HTML
- Adobe Suites
- Microsoft Excel
- Salesforce Marketing Cloud
- Movable Ink
- A/B Testing
- Loyalty
- SMS
- Direct Mail
- Personalization
- HTML
- Adobe Suites
- Microsoft Excel
- Salesforce Marketing Cloud
- Movable Ink
- A/B Testing
- Loyalty
- SMS
- Direct Mail
Additional Information
Northcentralal media sites and increased followers to 1,774 leading to a 96% increase in Brand exposure.LBrands
Timeline
Digital Marketing Manager
Cosabella
10.2022 - Current
Senior Analyst
Victoria's Secret PINK
04.2021 - Current
Analyst
Victoria's Secret
09.2017 - 04.2021
Traffic Coordinator
Victoria's Secret International
05.2014 - 08.2017
Director
Robert John Vineyards
05.2012 - 02.2014
Scottsdale, AZ -
Northcentral University
Athens, OH -
Ohio University
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