Summary
Overview
Work History
Education
Skills
Timeline
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Sara Martel

Park Ridge,USA

Summary

Public Relations and Marketing student at West Virginia University, specializing in strategic communication, brand storytelling, and integrated marketing campaigns. Experienced in content creation, social media management, media relations, and data-driven campaign development to increase brand visibility and engagement. Skilled in market research, analytics, and project coordination, with a proven ability to execute multi-channel communication strategies, and deliver measurable results. Committed to leveraging interpersonal, analytical, and creative skills to support organizational objectives in dynamic PR and marketing environments.

Overview

3
3
years of professional experience

Work History

Sales Associate

Nike
Paramus, NJ
06.2023 - 08.2025
  • Delivered consultative customer service, utilizing Nike Assist, RFID, and 3D technology.
  • Supported visual merchandising strategies to enhance in-store experiences.
  • Met individual and team sales goals, promoting customer loyalty and repeat business.

Strategic Communications Assistant

Hope Gas Inc.
Morgantown, WV
01.2025 - 05.2025
  • Conducted interviews with educators and community leaders to research youth outmigration in West Virginia.
  • Analyzed data to identify barriers, including limited career awareness and job opportunities.
  • Developed strategies such as mentoring, job shadowing, and career fairs to enhance youth retention.
  • Supported social media campaigns that highlighted success stories of young professionals statewide.

Event & Outreach Coordinator

Get Moving Inc.
Morgantown, WV
01.2025 - 05.2025
  • Coordinated large-scale health and wellness event with 250+ registrations, combating childhood obesity.
  • Built relationships with schools, sponsors, and community partners to expand outreach.
  • Recruited and trained 30+ volunteers; managed registration, guest coordination, and event logistics.
  • Designed Mailchimp campaigns and ran A/B tests, increasing engagement by 25%.
  • Managed social media content strategy using Instagram Insights, boosting brand awareness by 30%.

Content and Campaign Coordinator

Mountaineer Fentanyl Education Task Force (MFETF)
Morgantown, WV
08.2024 - 12.2024
  • Drafted press releases, fact sheets, and blog posts for 'Mountaineers Against Fentanyl' campaign.
  • Conducted digital communication audit recommending consistent messaging and student-focused events.
  • Authored fundraising letters to alumni, faculty, and parents supporting Narcan training initiatives.
  • Collaborated on brochures, PSAs, and resources with U.S. Justice Department and WVU.

Administrative Assistant

Giovanniello Financial Services
Park Ridge, NJ
07.2022 - 05.2023
  • Served as first point of contact for clients, managing calls, appointments, and front desk communication.
  • Streamlined daily operations through organization of digital and physical records.
  • Supported scheduling, client follow-ups, and confidential administrative tasks.

Education

Bachelor of Science - Public Relations, Minor in Marketing

West Virginia University
Morgantown, WV
05.2026

Skills

  • Strategic communication and PR writing
  • Digital marketing and analytics
  • Integrated campaign development
  • Research and data analysis
  • Event planning and logistics
  • Media relations and outreach
  • Creative tools

Timeline

Strategic Communications Assistant

Hope Gas Inc.
01.2025 - 05.2025

Event & Outreach Coordinator

Get Moving Inc.
01.2025 - 05.2025

Content and Campaign Coordinator

Mountaineer Fentanyl Education Task Force (MFETF)
08.2024 - 12.2024

Sales Associate

Nike
06.2023 - 08.2025

Administrative Assistant

Giovanniello Financial Services
07.2022 - 05.2023

Bachelor of Science - Public Relations, Minor in Marketing

West Virginia University

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