SARA MURPHY

• Serve as lead consultant and account executive for eleven financial advisors across the country, executing personalized marketing campaigns for each advisor.
• Enhance client engagement with effective social media management and content creation.
• Conduct thorough market research to identify emerging trends and inform strategic decision making.
• Create and manage email marketing campaigns including newsletters and drip campaigns.
• Manage social media advertisement campaigns and adjust spending and target demographics based on current campaign needs.

• Freelance social media manager and copywriter for local small business owners.
• Write and edit marketing content such as blogs, promotional materials, and advertisements for social media and local print outlets.
• Develop and manage content calendars for each platform to establish timely and relevant posts.
• Design and implement social media strategies to align with business goals.
• Create and implement impactful strategies to increase company brand awareness and engagement.
• Analyze and report social media and online marketing campaign results.

• Published monthly print magazine, oversaw all editorial content.
• Sold over $300,000 in local advertising for print magazine with a distribution of 2,100 homes.
• Established and nurtured over 30 client relationships.
• Wrote creative, persuasive copy and content for print magazine.
• Built an overall marketing strategy and helped create brand identities for small businesses.
• Met strict monthly deadlines and wrote fresh content monthly.
• Managed contract workers.

• Wrote timely and relevant articles for an online food publication.
• Met daily deadlines and incorporated feedback into writings.
• Wrote minimum of one 500-word article every four hours.

• Prepared research reports, meeting briefs and other written materials to inform the team on maternal health, educational equity, homelessness, and crime throughout NYC and other large cities.
• Wrote detailed draft policy reports on maternal health outlining new ways NYC can support women through midwife access.
• Attended meetings with experts in certain fields (homelessness, maternal health etc), took detailed notes and asked questions.
• Engaged in constructive conversations to create creative, inclusive policies, while also analyzing shortcomings.

• Communicated with customers daily to request information and complete paperwork.
• Managed social media pages and digital marketing
• Monitored key dates to obtain information by deadlines.
• Assembled important paperwork and disclosures for borrower.
• Worked with Loan Officer to create application profile in system and review key information at various stages within process.

• Partnered Providence College and organization Half-Full LLC. to create community programs including college tours for local Providence youth.
• Managed and grew social media accounts.
• Created marketing materials for community projects.
• Navigated and grew Smith Hill Partners Initiative as a main liaison and engaged regularly with members.
• Fostered strong communication systems between the community and increased community engagement.

• Streamlined donor database, social media accounts, and contact lists.
• Assembled annual report documents to create an 80 page 2018 Annual Report to distribute to board members and donors through detailed organization and editing of documents.