Sara Norman
Washington,USA
Summary
Strategic project manager with 13 years of experience in enhancing operational efficiency and executing change management strategies in data-driven settings. Proven ability to develop and implement innovative modernization initiatives that improve outcomes. Strong problem-solving skills and a collaborative leadership style that promotes team excellence and engagement with emerging technologies.
Overview
23
23
years of professional experience
5
5
Certifications
Work History
Associate
Booz Allen Hamilton, Inc.
09.2021 - Current
- Delivered foundational models and change management phases aligned with enterprise modernization and efficiency efforts.
- Collaborated with colleagues to advise clients on approaches to integrating emerging technologies such as Cloud, Enterprise Architecture, and automation.
- Served as a liaison between technical development teams and non-technical executives to ensure alignment between vision and delivery.
- Established and led cross-functional teams to implement logistical frameworks that meet evolving targets.
- Provided project management tools, scope analysis, and tactical support aligned with organizational goals.
- Planned and executed in-person client events across various workstreams to enhance engagement.
- Facilitated leadership discussions to clarify program and project vision, define scopes, roles, responsibilities, and deliverables.
- Managed budget, resources, and staffing for contract alignment; led team transition at contract completion.
- Pinpointed target opportunities and growth areas for Booz Allen Leadership procurement initiatives; directed and partnered with procurement teams to deliver proposals.
- Coordinated ongoing educational programs for colleagues, educating on innovative and updated practices concerning work and project management delivery principles for both newcomers and veteran personnel.
Brand Manager
Premium Distributors
01.2018 - 01.2020
- Tailored strategic approach by integrating market trends and industry themes to achieve goals.
- Identified client needs, creating efficiencies in operational strategy.
- Drove sales and marketing teams to expand sales and portfolio effectively.
- Collaborated with suppliers to analyze data for accurate production demand forecasting.
- Led ongoing staff education and sales training initiatives to enhance team performance.
- Organized events to strengthen Premium's visibility through strategic partnerships with suppliers and retailers.
- Communicated weekly with retailers to enhance visibility of Premium’s portfolio, including product availability and pricing.
President, Co-Founder, Consultant
Raising The Bar
01.2015 - 01.2018
- Increased year-over-year revenue through end-to-end project management and process improvements.
- Created a high-performance customer service environment using training and quality management techniques.
- Assessed and recommended strategies for bars and restaurants to enhance efficiency and profitability.
- Developed budgets and protocols for inventory control, bookkeeping, and staff development.
- Elevated client visibility through customized social media and traditional marketing plans.
- Procured vendors to lower costs and boost revenue by introducing innovative products.
General Operations Manager
Penn Social
01.2012 - 01.2018
- Generated substantial sales growth for niche suppliers in diverse market conditions.
- Achieved significant revenue increases over six years through process improvements and leadership.
- Reduced payroll costs by 35% while enhancing performance of 60 employees through training initiatives.
- Created organizational strategy to develop staff skills in product knowledge and quality control.
- Executed effective forecasting and cyclical planning to realize improved returns.
- Implemented hiring and retention strategies along with a periodic mitigation plan.
- Planned and executed high-profile event contracts, ensuring client satisfaction.
- Enhanced company visibility through innovative use of social and traditional media platforms.
Media Consultant
PRWRK
01.2010 - 01.2012
- Researched data to enhance client messaging through effective media releases.
- Drafted speeches with key talking points for public events and rallies.
- Authored and co-authored op-ed pieces published in major news outlets.
- Developed tailored media outreach strategies, including image design and message development.
- Supervised advertising campaigns, managing media buys and overall campaign strategy.
- Coordinated press briefings and large group events to facilitate engagement.
- Evaluated resources and established budget priorities for efficient cost management.
- Integrated social media campaigns with traditional outreach to amplify client messages.
Lead Bartender
Grand Central
01.2007 - 01.2012
Lead Bartender
Nolan’s
01.2005 - 01.2007
Travel
World Travel
01.2004 - 01.2005
Lead Bartender
Tom Tom
01.2002 - 01.2004
Assistant to the President
Lake Research Partners
01.2002 - 01.2003
- Delivered integrated system for polling data to enhance strategic messaging.
- Analyzed national polling data and created impactful presentations.
- Researched and vetted political candidates, non-profit organizations, and NGOs as prospective clients.
- Addressed budget issues and processed expense reports efficiently.
Political Action Committee (PAC) Manager
NCR Corporation, Div. of Government Affairs
01.2001 - 01.2002
Education
BA - Political Science
University of Massachusetts, Amherst
01.2001
Skills
- Project management and coordination
- Change management
- Organizational strategy
- Efficiency enhancement
- Stakeholder engagement
- Data analysis
- Business insights
- Communications
- Marketing strategies
- Operations oversight
- Client services
- Team leadership and development
- Process optimization
- Requirements analysis
- Budget oversight
Certification
- PMI Project Management Professional (PMP) 2021
- ICAgile Certified Professional (ICP) 2021
- Prosci Certified Change Practitioner 2024
- Databricks Fundamentals 2025
- AI Aware 2025
Awards
Titanium Award for Collective Ingenuity (2023)
Timeline
Associate
Booz Allen Hamilton, Inc.
09.2021 - Current
Brand Manager
Premium Distributors
01.2018 - 01.2020
President, Co-Founder, Consultant
Raising The Bar
01.2015 - 01.2018
General Operations Manager
Penn Social
01.2012 - 01.2018
Media Consultant
PRWRK
01.2010 - 01.2012
Lead Bartender
Grand Central
01.2007 - 01.2012
Lead Bartender
Nolan’s
01.2005 - 01.2007
Travel
World Travel
01.2004 - 01.2005
Lead Bartender
Tom Tom
01.2002 - 01.2004
Assistant to the President
Lake Research Partners
01.2002 - 01.2003
Political Action Committee (PAC) Manager
NCR Corporation, Div. of Government Affairs
01.2001 - 01.2002
BA - Political Science
University of Massachusetts, Amherst
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