SARA SALIM

• Proactively, managing new clientele for COMO The Halkin and COMO Metropolitan London and maintained steady relationship with existing clients.
• Collaborated with senior sales manager on key accounts and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
• Increased event revenue by 72% through effective marketing and sales efforts.
• Attended tradeshows representing event spaces of COMO Metropolitan London and COMO The Halkin.
• Acted as team leader in group projects, delegating tasks and providing feedback.
• Demonstrated leadership skills in managing projects from concept to completion.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Demonstrated high level of initiative and creativity while tackling difficult tasks.
• Analyze, track, and report on event ROI based on predetermined pipeline, revenue, project management, and similar systems.

Increased event revenue by 72% through effective marketing and sales efforts.

• Successfully managed and executed large events such as LME 2022 (worth £89K) and LME 2023 (worth £110K).
• Liaised with clients to determine event requirements and constraints, outlining and budgeting suitable packages to meet needs and exceed expectations
• Managed administrative logistics of events planning, including contract signing, fee collection, business accounts payable and receivable functions, event booking activities and communicated same with relevant teams
• Ensured all departments are aware of the forthcoming week's groups and events and assist in compiling the Group & Events Pack on a weekly basis
• Assessed event success and uncovered room for improvement through client feedback
• Conducted client site inspections and FAM trips when requested
• Assisted Sales, Revenue and Events teams with completion of various weekly and monthly reports
• Worked closely with Marketing team and managed contractors to complete design and video production projects for sales and marketing collaterals.

• Maintained favourable customer relationship and built clientele for the brand
• Successfully contributed to the weekly sales budget
• Executed visual merchandising in store based on the brand's visual guidelines
• Identified key market trends that supported marketing team improve their marketing strategies and brand management
• Prepared weekly sales reports for the senior managers.

• Represented Oxford Brookes at higher education and careers fairs, acting as an ambassador for the University
• Contributed to the development, and delivered subject based presentations and workshops for marketing area to encourage student's interest and engagement, highlighting the benefits of studying it at university
• Contributed to the university's large-scale events, such as open and applicant days by undertaking a range of roles including: campus tours, welcoming and registering visitors, answering questions, signpost visitors and providing general support with event delivery.

• Proactively engaged with customers on the shop floor
• Advised about products and services that fitted to the customer needs
• Conducted customer's cash and card transactions
• Handled product returns and payment refund requests
• Arranged products on the shelves and promotional displays
• Handled complaints or forwarded serious issues to manager on duty.

• Created design proposals including budgets in response to RFPs
• Managed on-site production, set up to breakdown for corporate events
• Conducted comprehensive research, made site visits and found resources to help team make decisions about event possibilities on each project
• Supported designer for required designs, floor plans/room layouts and renter's management to negotiate rental costs and determine requirements of renter regarding technical, security and/or other requirements
• Ensured adequate staffing for events and scheduled set up, technical, stage and other crews accordingly and supervised crews for events
• Coordinated conferences and requested services including reserving conference rooms, determining catering needs, preparing conference materials, tracking various expenditures and revenues, collecting fees and maintaining any necessary records.

• Worked with team to develop proposals for company, which speaks to client's needs, concerns, and objectives
• Handled objections by clarifying, highlighting agreements and working through differences to positive conclusions for various events
• Organised meetings with key clients, estimating on making quotation as per client needs
• Oversaw preparation and management of event budgets, delivering at or below projected costs
• Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalisation, rehearsal, ceremonies and receptions.