SARA SOWSIAN
Hoboken,NJ
Summary
Dynamic leader with a proven track record at MiQ, mastering strategic business development and effective cross functional collaboration. Spearheaded expansive partnerships and innovative product launches, driving substantial financial gains. I excel in transforming challenges into lucrative opportunities, generating MiQ $2.1 million in cost savings and fostering significant revenue growth in 2024.
Overview
10
10
years of professional experience
Work History
Director, US Product Partnerships
MiQ
New York, USA
04.2023 - Current
- Developed partnerships with technology, data, and measurement vendors aligned to US product strategies and inform product roadmaps
- Executed enterprise-level business agreements for the U.S. market, working cross-functionally on evangelization and GTM rollout
- Deepened partnerships by sourcing new revenue-driving avenues for growth and opportunity
- Achieved substantial financial gains for the company with effective implementation of expense reduction initiatives. $2.1 million of savings in 2024
- Positioned MiQ as a leader in the programmatic ecosystem by developing and executing strategic partnerships with exclusivity and first-to-market opportunities
- Spearheaded the development and launch of new products or services
ASSOCIATE DIRECTOR, GLOBAL PARTNERSHIP DEVELOPMENT
KINESSO
New York, USA
10.2022 - 04.2023
- Led and expanded a portfolio of global partner relationships for the Holdco at large
- Influenced stakeholders and met crucial targets through navigation of complex agency structures
- Assessed the potential for new ventures in the global market with a comprehensive business analysis
- Worked alongside product teams to create strategic roadmap aligning with partner opportunities
- Led $12M global initiatives via large-scale project management, with monthly report updates to leadership
- Built advantageous global collaborations, oversaw partnership developments and fortified relationships
GLOBAL PARTNERSHIP DEVELOPMENT MANAGER
KINESSO
New York, USA
08.2021 - 09.2022
- Developed a global partnership framework while negotiating commercial and strategic agreements
- Developed materials and presented in forums to communicate GTM strategy to HoldCo agencies
- Managed business and revenue initiatives for partner growth and monetization
- Led global data and tech initiative generating $2M in revenue
- Supported legal team in reviewing and amending contracts from a business perspective
- Created industry POVs distributed to various HoldCo agencies and stakeholders
VIDEO INVESTMENT MANAGER
GROUPM
New York, USA
02.2018 - 08.2021
- Produced and presented in-depth evaluations of investment performance, portfolio traits and market environments to appraise strategies
- Boosted efficiency by refining workflow management
- Negotiated $50-100M Upfront investments with Broadcast, Cable, and emerging streaming platforms, including Hulu and Disney+
- Worked closely with internal and client teams to formulate a comprehensive CTV and Addressable strategy
- Aligned emerging vendor innovations with client media objectives
NEGOTIATOR
GROUPM
New York, USA
09.2015 - 02.2018
- Executed media strategies across National Cable, Broadcast, Satellite, Cinema, and Video On Demand (VOD) mediums
- Evaluated Upfront proposals, negotiating Scatter deals for various entertainment and film studio clients
- Developed comprehensive post-buy reports to showcase campaign performance
- Ensured proper documentation supported all negotiations and make-goods while managing daily tasks of subordinates
ASSISTANT NEGOTIATOR
GROUPM
New York, USA
09.2014 - 09.2015
- Managed and plotted linear inventory for National Broadcast and Cable
- Cultivated strong bonds with sales teams to achieve client objectives and KPIs
- Tracked media schedules, secured make-goods, and delivered daily logs to the client
- Reviewed station contracts and developed inventory reports on a weekly basis
Education
BACHELOR OF ARTS - Communications and Human Resource Management
Rutgers
New Brunswick, NJ05-2014
Skills
- Effective Team Leadership
- Strategic Problem Analysis
- Workflow Optimization Expertise
- Innovative Thought Leadership
- Project Management
- Strategic Business Development
- Product Innovation
- Media Buying
- Effective Negotiation
- Conflict Resolution
- Competitive Pricing Evaluation
- Financial Deal Analysis
- Analytical Decision-Making
- Contract and vendor management
Timeline
Director, US Product Partnerships
MiQ
04.2023 - Current
ASSOCIATE DIRECTOR, GLOBAL PARTNERSHIP DEVELOPMENT
KINESSO
10.2022 - 04.2023
GLOBAL PARTNERSHIP DEVELOPMENT MANAGER
KINESSO
08.2021 - 09.2022
VIDEO INVESTMENT MANAGER
GROUPM
02.2018 - 08.2021
NEGOTIATOR
GROUPM
09.2015 - 02.2018
ASSISTANT NEGOTIATOR
GROUPM
09.2014 - 09.2015
BACHELOR OF ARTS - Communications and Human Resource Management
Rutgers
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