SARA SWIERK
Clearwater,FL
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director, Sales Training
ADESA/Carvana
07.2024 - Current
- Lead the strategic planning of the sales learning experience, ensuring alignment with business goals and objectives
- Assess training needs in collaboration with business leaders and stakeholders to design and implement effective sales training programs
- Create internal communication strategies and work cross-functionally to execute messaging
- Guide and design the vision behind user-centric content, based on learning principles, to drive learning transfer and business outcomes across a wide range of delivery methods including in-person, webinar, digital, and other modalities
- Lead change management efforts related to sales processes and strategies
- Define leadership training needs, created and launched a leadership development program
Senior Manager, Sales Training
COX AUTOMOTIVE
05.2016 - 03.2024
- Led passionate team of managers, trainers, and instructional designers to create and deploy sales, product, and tools training programs across 9 retail brands
- Collaborated with senior leadership and other cross divisional corporate partners to create and deploy effective training in line with strategic goals
- Utilized experiential learning, in-person, video, and asynchronous virtual learning methodologies to lead team in delivering product, systems/reporting, and sales skill training to adult learners
- Led task force to identify opportunities to improve culture and employee retention
- Leveraged assessment and survey data to improve ROI and identify/correct any performance gaps
- Managed team through major training design and implementation changes during COVID
Divisional Trainer
COX AUTOMOTIVE, AUTOTRADER, KBB
06.2012 - 05.2016
- Facilitated sales training on new initiatives, products, systems, and tools
- Provided real-time consultative sales coaching at customer locations
- Coached peers on effective presentation and facilitation skills
- Developed and led successful Salesforce rollout across the organization, including ongoing support and reinforcement training
- Trained and mentored 200+ new personnel hired to fulfill various roles.
Lead Sales Trainer
Alorica, Microsoft, AMEX
05.2005 - 06.2012
- Boosted overall company revenue by driving the success of high-performing sales teams.
- Facilitated virtual, in-person, and blended learning sessions.
- Analyzed and evaluated training effectiveness and program outcomes.
- Improved revenue generation of new hires by 20% by implementing a new, improved onboarding process.
Education
Master of Arts - Psychologh
University of Arizona Global
Tempe, AZ02-2023
MBA - Business Administration
Bellevue University
Bellevue, NE03-2012
Bachelor of Science - Human Resource Management
Bellevue University
Bellevue, NE06-2002
Skills
- Customer relationship building
- Team motivation
- Sales process optimization
- Sales training and leadership
- Sales coaching
- Team leadership
- Effective communication
- Relationship building
Certification
SHRM-CP
Timeline
Director, Sales Training
ADESA/Carvana
07.2024 - Current
Senior Manager, Sales Training
COX AUTOMOTIVE
05.2016 - 03.2024
Divisional Trainer
COX AUTOMOTIVE, AUTOTRADER, KBB
06.2012 - 05.2016
Lead Sales Trainer
Alorica, Microsoft, AMEX
05.2005 - 06.2012
SHRM-CP
Master of Arts - Psychologh
University of Arizona Global
MBA - Business Administration
Bellevue University
Bachelor of Science - Human Resource Management
Bellevue University
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