Sara Tasler
Edina,MN
Summary
Dynamic marketing leader with a proven track record at U&I Entertainment, driving revenue growth from $29M to $39M. Expert in retail strategy and project management, leveraging market analysis to identify opportunities. Adept at creative direction and content creation, delivering impactful presentations that influence executive decisions.
Overview
25
25
years of professional experience
Work History
Director, Amazon & Creative Services
U&I Entertainment
Minnetonka, Minnesota
01.2022 - Current
- Reviewed sales and forecast reporting to measure productivity and outline opportunities for year-over-year growth from $29M to $39M in 2 years.
- Monitored industry trends to identify opportunities for expansion and innovation.
- Conducted product audits to identify areas of risk, and delivered outlines for actionable improvements.
- Prepared presentations for executive teams, summarizing key performance indicators and developments within the company.
Director, Creative Services
Cities Market Studios
Minnetonka, Minnesota
02.2016 - 11.2022
- Developed and launched comprehensive program featuring interactive 8-foot display for aging adults.
- Directed video and photo production for leading consumer product brands launching in Target, Best Buy, and Walmart.
- Managed the design and deployment of premium in-store displays for a consumer electronic accessory company into Target and Best Buy.
- Facilitated strategy sessions with top brands, driving pivotal retail growth outcomes.
- Created and executed statements of work for creative projects including video production and social media content.
Marketing Manager
U&I Entertainment
Minneapolis, Minnesota
10.2008 - 10.2017
- Managed marketing budgets for top video game publishers, ensuring effective resource allocation.
- Implemented product life-cycle resolutions to optimize retail assortment and enhance sales performance.
- Created marketing materials and collateral to support sales initiatives and drive product awareness.
- Represented video game publishers at retailer meetings and trade shows to showcase innovative products.
Senior Account Manager
Compass Marketing
Minneapolis, Minnesota
07.2003 - 10.2008
- Managed forecast planning of nearly 100 SKUs for a Fortune 500 company.
- Collaborated with tier 1 retail teams to drive growth for top client businesses.
- Partnered with sales teams to launch and execute strategic growth initiatives.
Project Coordinator, Global Development
PDI
Minneapolis, Minnesota
03.2000 - 07.2003
- Delivered Production Report for the Executive Committee.
- Developed and maintained client projects and proposals
- Leaded testing as the Business Simulation Administrator for mid-level management and executive candidates.
Education
Bachelor of Arts - Entrepreneurial Business
University of St. Thomas
Saint Paul, MN09-1999
Skills
- Retail strategy
- Creative direction
- Project management
- Program management
- Product development
- Market analysis
- Content creation
- Sales forecasting
Websites
Timeline
Director, Amazon & Creative Services
U&I Entertainment
01.2022 - Current
Director, Creative Services
Cities Market Studios
02.2016 - 11.2022
Marketing Manager
U&I Entertainment
10.2008 - 10.2017
Senior Account Manager
Compass Marketing
07.2003 - 10.2008
Project Coordinator, Global Development
PDI
03.2000 - 07.2003
Bachelor of Arts - Entrepreneurial Business
University of St. Thomas
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