Sara Urella

Developed and implemented a partner strategy in alignment with overall business goals. Optimized sales efforts by identifying key target partner accounts and establishing clear performance metrics.
Ensured competitiveness through continuous industry research and analysis. Served as an advocate for partner needs, influencing product development processes.
• Significantly contributed to the creation of the partner program from its inception.
• Created processes and documentation for the partner program.
• Achieved 100% sales from partner referrals by the end of the second year.
• Fostered a culture of empathy and responsiveness across partner channels.
• Established partner performance metrics and conducted regular evaluations.
• Developed the first monthly newsletter for partners.

Established and nurtured strong partner relationships, providing executive-level service through effective communication.
Utilized upselling and cross-selling techniques to enhance revenue streams significantly.
Developed multi-phase sales roadmaps to surpass corporate performance expectations.
• Surpassed annual quota, closing the year at 188% of the target.
• Executed channel sales strategies to drive revenue growth, focusing on enhancing relationships with channel partners and expanding market presence.
• Established governance mechanisms and communication channels to facilitate effective decision-making and partner alignment.
• Developed mechanisms to mitigate risks and address conflicts through clear agreements and dispute resolution processes.
• Ensured compliance with legal and regulatory requirements and contractual obligations between partners.

Streamlined collections processes to improve efficiency and bolster reseller partnerships.
Directed management of collections and maintenance agreement terminations through direct reseller communication.
• Created and documented new processes for the collection of past-due reseller accounts.
• Developed and implemented a new process for maintenance renewal of reseller customer accounts.
• Decreased past-due reseller customer accounts by 30%.