Sara Veugeler

• Spearheaded comprehensive content strategies that align with the brand voice, ensuring a consistent and compelling narrative across digital platforms. This involved collaborating cross-functionally with design, product, and development teams.
• Lead UX content initiatives to enhance user journeys and interactions. Crafted user personas and conducted regular content audits.
• Executed comprehensive usability testing sessions to evaluate product interfaces, identifying areas for improvement and validating design decisions. Incorporated user feedback into iterative design processes.
• Orchestrated successful social media campaigns across platforms, resulting in an approximate 50% increase in follower engagement. Managed content calendars, monitored social trends, and leveraged analytics to refine strategies.
• Established and nurtured a vibrant online community by fostering meaningful interactions. Implemented engagement initiatives, responded to user feedback, and increased community size by approximately 25%.
• Utilized data analytics tools to track and measure the performance of content and social media efforts. Generated regular reports, identifying trends and opportunities for continuous improvement.

• Graduated from a full-time boot camp and developed a portfolio of my UX/UI work.
• Conducted user research and other methodologies to understand the core user problems.
• Created task flows and user flows to develop the information architecture for wireframing.
• Cultivated new brand identity UI kits, and improved on some existing UI kits.
• Developed high fidelity wireframes using the brand's UI kits and created prototypes using Figma.

• Enhanced customer satisfaction by addressing and resolving concerns in a timely manner.
• Streamlined communication for improved efficiency, leading to higher customer retention rates.
• Aided in the launch of a new social media strategy using Sprinklr.
• Assisted with the implementation of Salesforce training to increase productivity and accuracy for reporting team.
• Excelled in a high-touch service company, demonstrating a talent for communicating effectively with consumers by telephone, email, and social media.