Sara Wedel
Los Angeles,CA
Summary
Detail-oriented and results-driven eCommerce Analytics professional with a strong background in data analysis, performance optimization, and cross-functional collaboration. With expertise in leveraging tools such as Adobe Analytics, SQL, and Tableau. My experience in managing product assortments, analyzing market trends, and executing data-driven strategies has equipped me with a deep understanding of driving growth through strategic initiatives and data insights.
I am now looking to transition into a Senior Analyst, Offsite Activations & Operations role, where I can apply my skills in data analytics, project management, and cross-functional collaboration to support The Home Depot’s offsite marketing operations and drive impactful business outcomes. With a proven ability to translate insights into actionable plans and experience working with key stakeholders to optimize the customer experience, I am excited to contribute to marketing activation strategies and support business growth at scale.
Overview
7
7
years of professional experience
Work History
Brand Advocate Analyst
Home Depot
08.2022 - Current
- Led the successful launch of a new exclusive supplier with Home Depot, overseeing end-to-end onboarding and developing strategic enrichment plans to grow business and capture market share. Coordinated cross-functional teams to align on goals, building quarterly project plans to drive growth and achieve KPIs.
- Collaborated with senior merchants to provide regular updates on progress towards key business objectives, ensuring alignment with company priorities and securing support for ongoing marketing initiatives from the RM+ team.
- Utilized Adobe Analytics, SQL, and Tableau to analyze business performance and create monthly reports for merchant and supplier partners, identifying trends and formulating strategic recommendations for business optimization, conversion growth, and assortment planning.
- Cultivated relationships with internal and external vendors to create compelling brand experiences and foster collaboration that aligns with Home Depot’s strategic marketing goals.
- Increased conversion by proactively managing consumer feedback and implementing timely resolutions, enhancing overall customer satisfaction and retention.
Ecommerce Merchandiser
Williams-Sonoma
08.2019 - 03.2022
- Developed and executed ecom merchandising strategies for Williams Sonoma, ensuring product assortments were optimized to drive conversions, increase customer engagement, and maximize sales.
- Utilized Adobe Analytics to track, analyze and performed A/B test to identify customer behavior on ecom platforms, identifying opportunities for optimization, including product positioning, pricing strategies, and promotional banners.
- Worked closely with the marketing and digital teams to create seamless customer journeys, from product discovery to checkout then implemented merchandising tactics to improve website navigation, filtering, and search functionalities, enhancing the overall shopping experience and driving higher conversion rates.
- Analyzed customer feedback and purchase patterns to optimize product recommendations, bundling strategies, and personalized offers, ensuring relevancy and higher engagement with ecom offerings.
Brand Analyst
Winebow
01.2018 - 08.2019
- Utilized the three-tiered distribution system to create a collaborative environment for sales, suppliers and in house staff.
- Responsible for data maintenance and integrity and developed brand marketing tools including sales sheets and marketing materials for vendor and brands in the USA and international markets.
- Coordinated and created stock allocations and promotions for specialized items based off regionality, stock and pricing to increase efficiency in executing branding initiatives with a focus in CA market.
Education
Bachelor of Science - Business Administration, Marketing
California State University of Chico
Chico, CA05.2016
Skills
- Cross-Functional Collaboration
- Data Analytics & Reporting
- Relationship Management
- Speed & Flexibility in Marketplace
- Strategic Planning & Business Development
- A/B Testing
- eCommerce Strategy & Optimization
- Customer-Centric Focus
- Workflow Automation & Operational Excellence
Timeline
Brand Advocate Analyst
Home Depot
08.2022 - Current
Ecommerce Merchandiser
Williams-Sonoma
08.2019 - 03.2022
Brand Analyst
Winebow
01.2018 - 08.2019
Bachelor of Science - Business Administration, Marketing
California State University of Chico
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