Sara Wood
Marketing and Communications Specialist
Greensboro,NC
Summary
Marketing and Communications Professional with over a decade of demonstrated success leveraging data analytics and creative insights to develop multi-channel strategies that enhance brand visibility, maximize audience engagement and drive organizational growth. Highly skilled in corporate branding, marketing communications, strategic planning, content development, and social media oversight. Committed Dedicated to staying current with industry trends and maintaining a competitive advantage.
Overview
11
11
years of professional experience
Work History
Communications Coordinator
HFTP
09.2024 - 01.2025
- Managed association blog, including scheduling content and working with contributors
- Oversaw production and distribution of various monthly e-newsletters
- Composed and distributed press releases across omni-channel platforms to maximize audience engagement
- Designed digital and print graphics for publications, promotions and digital communications
- Designed direct email promotions to members and other stakeholders
Marketing and Communications Specialist
Piedmont AHEC
08.2023 - 12.2023
- Managed social media accounts, including content creation, graphic design, copywriting, and hashtag optimization
- Developed and executed successful social media strategies, driving brand awareness and increasing audience engagement
- Leveraged Buffer for scheduling and tracking social media posts on Instagram, Facebook, and LinkedIn, improving overall social media efficiency
- Activated analytics for social media and Google Business platforms, enhancing SEO and boosting exposure
- Partnered with Coordinators to provide marketing support for company events, including live webinars and in-person conferences
- Monitored and maintained company website, using a content management system (CMS)
Corporate Social Responsibility Manager
Volvo Group North America
01.2023 - 06.2023
- Supervised Corporate Social Responsibility (CSR) program to drive employee engagement, promote company reputation, and gain external visibility with community partners and key stakeholders
- Directed the implementation of Benevity, the world's leading corporate volunteering management platform
- Managed CSR donation and sponsorship budgets to fulfill core business objectives while creating a measurable social impact
Brand Marketing Specialist
97 Display
06.2022 - 01.2023
- Managed social media accounts, including content creation, copywriting, hashtag cultivation, and metric tracking
- Leveraged HubSpot for social media management, email automation, marketing calendar, contact lists creation and management
- Conducted market research to identify potential target markets
- Utilized WordPress to design, launch, and maintain new company website
Sales and Marketing Manager
Kotis Properties , Inc.
01.2021 - 10.2021
- Spearheaded company rebranding initiative including new logo and website design
- Developed branding guidelines to craft brochures and signage templates for digital and print marketing initiatives
- Managed social media accounts, including content development, graphic design, copywriting, and hashtag creation
- Established Google Business Profile to leverage Google Ads and Analytics and promote company awareness
Marketing and Public Relations Specialist
LDJ Global Strategies
10.2018 - 09.2019
- Oversaw digital and print marketing initiatives
- Developed and managed company website
- Managed weekly staff meeting agenda and coordinated with company staff and departments to provide timely updates
- Directed weekly staff meeting
Marketing and Public Relations Specialist
CBRE | Triad
07.2015 - 06.2018
- Oversaw the digital marketing for over 4.7 million sf of commercial real estate, including property flyers, proposals, offering memorandums, and email campaigns
- Managed public relations, including the annual strategic plan, budgeting, internal and external communications, advertising, press releases, social media, branding, corporate sponsorships, and community outreach
- Authored external quarterly market reports by compiling, extracting and analyzing customized data
- Designed digital and print advertising materials utilizing Adobe InDesign for local and regional outlets
Marketing Coordinator
Animal Supply Company – Southeast Region
04.2014 - 07.2015
- Designed the U.S. Southeast regional monthly sales publication for one of the largest pet product distributors in the U.S. with regional sales of $100M.
- Website management of 18,000+ products in regular inventory
- Oversaw Amazon product fulfillment
- Appointed member of nation-wide branding committee to unify marketing initiatives throughout all regions of the U.S.
Education
B.A. - International Studies; Int Economy And Environment
North Carolina State University
Raleigh, NC2013
Skills
- Corporate communications
- Digital marketing
- Strategic planning
- Branding
- Social media management
- Content development
- Campaign strategy
- Email marketing
- Public relations
- Website management
- Event coordination
- Graphic design
- Copywriting
- Community engagement
- Press releases
- Budget management
- Cross-functional collaboration
- CRM software
- Microsoft office
- Adobe suite
- Google analytics
- Digital advertising
- Detail-oriented
- Problem-solving
- Creative thinking
Publications
Evergreene Magazine, 90th Anniversary Edition
Editor & Designer
Junior League of Greensboro, 2018
Chair, Evergreene Committee
- Oversaw the editorial and visual production of the Junior League of Greensboro’s 90th Anniversary Edition of Evergreene Magazine, a commemorative print and digital publication celebrating the League’s milestone year.
- Led an 8-member committee responsible for content development, storytelling, and creative direction to highlight the League’s history and community impact.
- Designed and managed the layout for both print and digital editions, ensuring brand consistency, visual appeal, and high-quality production standards.
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridTimeline
Communications Coordinator
HFTP
09.2024 - 01.2025
Marketing and Communications Specialist
Piedmont AHEC
08.2023 - 12.2023
Corporate Social Responsibility Manager
Volvo Group North America
01.2023 - 06.2023
Brand Marketing Specialist
97 Display
06.2022 - 01.2023
Sales and Marketing Manager
Kotis Properties , Inc.
01.2021 - 10.2021
Marketing and Public Relations Specialist
LDJ Global Strategies
10.2018 - 09.2019
Marketing and Public Relations Specialist
CBRE | Triad
07.2015 - 06.2018
Marketing Coordinator
Animal Supply Company – Southeast Region
04.2014 - 07.2015
B.A. - International Studies; Int Economy And Environment
North Carolina State University
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