Summary
Overview
Work History
Education
Skills
Websites
Classification
Timeline
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Sarah Alcorn

Upton,MA

Summary

A seasoned Ecommerce professional with 20 years of experience with proven results. Specialties in Ecommerce Retail Marketing, Online Marketplaces (Amazon, eBay, etc.) Strong blend of strategy, creativity, and analytics.

Overview

20
20
years of professional experience

Work History

Ecommerce Omnichannel & Marketplace Manager

Pandora jewelry
01.2021 - Current
  • Responsible for scaling omni features across website and store and manage marketplace operations and performance
  • Increased Omni Ecom SOB by 150% by reducing Cancel Rate by 20%, lowering customer pick up times with 90% SLA
  • Onboarded and trained 100+ new store in US and expansion into Canada and Puerto Rico
  • Expanded Amazon followers and drove new customers by 300% with 3PL partner and internal cross functional teams for assortment planning and marketing campaigns
  • Gained Buy Box by 40% with reduction of unauthorized resellers
  • Launched on Macy's Marketplace within 6 weeks lead time to capture Holiday traffic and captured $3M in sales.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Cross-trained existing employees to maximize team agility and performance.
  • Controlled costs to keep business operating within budget and increase profits.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Developed strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.
  • Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
  • Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within industry sector.

Ecommerce Omnichannel Program Manager

Bj’s wholesale club
01.2018 - 01.2021
  • Responsible for development of relaunch for online grocery delivery program from pilot to chainwide rollout
  • Led transformation of underperforming omni-channel program
  • First year efforts generated triple digit revenue of over $20M
  • Second year also generated triple digit revenue of over $70M
  • Established FREE delivery campaign, 10% of demand, 20% new users and 30% repeat rate through multiple digital channels
  • Expanded program footprint by 60%
  • Increase new users by 35% and repeat rate of 25%.
  • Managed cross-functional teams for successful project completion within deadlines and budgets.
  • Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
  • Managed multiple strategic projects with numerous sub-projects or workstreams.
  • Met with project stakeholders on regular basis to assess progress and make adjustments.
  • Spearheaded innovative problem-solving techniques that addressed challenges head-on, resulting in effective resolution measures.
  • Participated in pilot tests and revised programs based on feedback and results.
  • Negotiated contracts with vendors, securing favorable terms that supported budgetary constraints.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

Ecommerce Omnichannel Program Lead

BJ’s Wholesale Club
01.2016 - 01.2018
  • Team Lead for creation of new Omni-Channel programs, implementing and defending crucial customer journey
  • Managing multiple simulations projects and overseeing on-time delivery for each go to market project
  • Optimize established programs, help develop new programs using wide variety of tactics to meet profit targets by 200%
  • Worked directly with sales, marketing and other executives to drive Channel and Sales strategy.
  • Improved overall program satisfaction by regularly assessing and addressing individual needs and preferences.

Ecommerce Marketing Manager

Brookstone
01.2011 - 01.2016
  • Develop and implement internet marketing programs and strategies to drive multiple channel sales and profit
  • Maintaining “Gold Standard” performance metrics success across all channels
  • By monitoring, analyzing and reporting for all channels and implement adjustments as needed
  • Develop e-commerce marketing campaigns boosting sales with Gold Box Deals, Daily Deals, and “Open Box”
  • Lead Fulfilled By Amazon test pilot
  • First test resulted in 100% sell-through in days
  • Full scale reduced shipping costs by 15% and increased demand by 10%.

Marketing Project Manager

BiddingForGood
01.2004 - 01.2011
  • Manage strategy, production, execution and reporting for B2B and B2C to consumer marketing campaigns and website
  • Grew traffic to consumer website by 22% with microsites, email programs, and trade shows
  • Exceeded Sales targets for partner products by 12% with integration of new revenue program “Flash Sales”
  • Account owner for all National Partners
  • Surpassed renewal goals by 34% by conducting educational seminars.

Education

Bachelor of Science - Advertising

Suffolk University
Boston, MA
05.2003

Skills

  • Team Leadership
  • Time Management
  • Verbal and written communication
  • Complex Problem-Solving
  • Staff Training and Development
  • Strategic Planning
  • Project Management
  • Cross-Functional Teamwork
  • Key Performance Indicators
  • Teamwork and Collaboration
  • MS Office
  • Process Improvement

Classification

Pandora Internal

Timeline

Ecommerce Omnichannel & Marketplace Manager

Pandora jewelry
01.2021 - Current

Ecommerce Omnichannel Program Manager

Bj’s wholesale club
01.2018 - 01.2021

Ecommerce Omnichannel Program Lead

BJ’s Wholesale Club
01.2016 - 01.2018

Ecommerce Marketing Manager

Brookstone
01.2011 - 01.2016

Marketing Project Manager

BiddingForGood
01.2004 - 01.2011

Bachelor of Science - Advertising

Suffolk University

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Sarah Alcorn