Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Alkhafaji

Sarah Alkhafaji

Lubbock,TX

Summary

Dynamic Marketing Operations professional with a proven track record at Workiva, Avalara, and Highlevel. Excelling in campaign management and cross-functional execution. Expert in leveraging AI tools and project management systems to optimize workflows and enhance campaign performance. Adept at fostering collaboration and driving results, ensuring timely delivery and measurable impact on pipeline growth.

Overview

10
10
years of professional experience

Work History

Financial Services Campaign Manager

Workiva
06.2025 - Current
  • Managed the end-to-end execution of digital campaigns and ABX initiatives across the Banking, Investments, and Insurance verticals, ensuring timely coordination between paid media, partner marketing, and field teams.
  • Served as the operational lead for campaign planning and delivery using Monday, maintaining project timelines, deliverables, and task accountability across functional teams.
  • Explored and applied generative AI models (e.g. ChatGPT, Gemini) that enhance content creation, campaign optimization, analytics, and customer engagement – including prompt development and use-case experimentation.
  • Lead execution of all Financial Services campaigns, overseeing asset creation, channel activation, and stakeholder communication.
  • Assisted with partner marketing execution, aligning internal teams with external deliverables, and ensuring partner programs are integrated into the broader FS campaign calendar.
  • Supported Financial Services-led webinars by coordinating production through On24, managing promotional timelines, and compiling post-event recaps and ROI summaries for stakeholder reporting.
  • Collaborated with the ABX team to activate nurture programs across multiple product lines, ensuring proper sequencing, targeting, and measurement of engagement workflows.

Marketing Operations Campaign Manager

Avalara
04.2023 - 06.2025
  • Developed Avalara’s integrated campaign planning framework and a self-managed process adopted by all marketing channels, improving campaign accuracy and reducing production cycles.
  • Championed generative AI adoption and change management across teams, fostering excitement and deepening technical fluency.
  • Lead all integrated partner marketing campaigns, overseeing execution from strategy to delivery across paid, owned, and earned channels, resulting in accelerated pipeline growth and improved marketing velocity.
  • Partnered with sales and marketing at tradeshows, generating MQLs by engaging directly with prospects and elevating Avalara’s brand presence.
  • Manage end-to-end execution of integrated marketing campaigns across all channels by coordinating timelines, deliverables, and stakeholder input using multiple project management systems; served as the central point of communication between audience managers, channel owners, and execution teams.
  • Drove operational excellence through strategic planning, workback schedules, legal approvals, and workflow optimization to ensure timely, efficient campaign delivery with high visibility and cross-functional alignment.
  • Served as the primary point of contact for external creative agencies during high-volume periods, ensuring timely, on-brand asset delivery.

Marketing Project Manager

HighLevel
03.2021 - 12.2022
  • Acted as the operational backbone of the marketing team removing roadblocks, connecting the dots, and enabling every function to ensure the marketing machine ran smoothly and that team members were able to execute at a higher level.
  • Optimized resource utilization and project timelines by analyzing workflows, identifying bottlenecks, and implementing scalable process improvements.
  • Led cross-functional project management of go-to-market (GTM) campaigns for new service offerings and product initiatives, ensuring on-time execution across marketing, design, legal, and sales teams.
  • Managed, setup, and tracked campaigns in Trello to facilitate the overall project management process in order to increase the marketing departments efficiency and productivity.
  • Managed website updates in WordPress, including case studies, press pages, award wins, partner logos, and more. Collaborated with developers, copywriters, and designers to ensure timely delivery of content and site updates.
  • Collaborated closely with Product Management and external agencies to develop collateral and campaigns to support new product launches.

Field Marketing Manager

Hielan Real Estate
12.2018 - 03.2021
  • Planned, coordinated, and executed in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
  • Measured and reported on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI.
  • Worked with sales to ensure proper campaign/event attribution in Salesforce.
  • Executed lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
  • Created and executed high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue.
  • Deployed different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
  • Set goals and defined metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitored campaign metrics, conducted post-campaign evaluations, analyzed and reported on results, and made recommendations for future optimizations.

Marketing Campaign Manager

Suncoast
04.2016 - 03.2018
  • Lead end-to-end execution of marketing campaigns across email, digital advertising, webinars, and events, using marketing automation and CRM platforms (Hubspot, Salesforce).
  • Standardized campaign execution processes, documentation, and best practices to ensure scalability.
  • Maintained consistent UTM standards and enforced Salesforce campaign governance to enable accurate reporting, attribution, and funnel visibility.
  • Managed the end-to-end technical setup for virtual and in-person events, ensuring seamless integration across platforms and a smooth attendee experience.
  • Developed and maintained compliant, efficient processes for list imports, segmentation, and audience targeting to support precision campaign execution.
  • Streamlined Marketing Request Workflows: Owned and optimize the Marketing Operations ticketing system, improving turnaround times and campaign scalability.

Education

Bachelor of Science - Business Administration

Southern New Hampshire University
Hooksett, NH

Skills

  • Workfront, Jira, Salesforce, Asana, ClickUp, Monday, Trello
  • Power Bi, Eloqua, AI Tools , Marketo, Hubspot, Excel, PP
  • WordPress, QuickSight, Pardot, 6Sense, Outreach
  • SaaS/ B2B/ Marketing Operations
  • GDN/Paid Digital/ABM/Analytics/SEO
  • Campaign Management - Global & Integrated
  • Project Management - Scrum/Agile Methodologies
  • Workflow Optimization & SOP Creation
  • Campaign & Event Operations - Cross-Functional Execution

Timeline

Financial Services Campaign Manager

Workiva
06.2025 - Current

Marketing Operations Campaign Manager

Avalara
04.2023 - 06.2025

Marketing Project Manager

HighLevel
03.2021 - 12.2022

Field Marketing Manager

Hielan Real Estate
12.2018 - 03.2021

Marketing Campaign Manager

Suncoast
04.2016 - 03.2018

Bachelor of Science - Business Administration

Southern New Hampshire University

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Sarah Alkhafaji