Sarah Axelsson
Summary
Dynamic Communications and Marketing Specialist with 7+ years of experience driving brand growth through digital marketing, affiliate programs, and strategic communications. Skilled in crafting compelling content, managing multi-channel campaigns, and building brand awareness to engage diverse audiences. Proven ability to combine creativity with analytics to deliver measurable results and strengthen organizational presence.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Communications and Marketing Specialist
Projigo
01.2020 - Current
- Develop and execute Google Ads campaigns to support client acquisition and product launches, tracking performance to maximize ROI.
- Implement SEO strategies to increase website visibility, improve rankings, and generate qualified leads.
- Create targeted marketing strategies to attract and convert new B2B clients, expanding the company’s client base.
- Build and maintain strong client relationships, serving as a key point of contact to ensure satisfaction and long-term partnerships.
- Design and distribute internal and external newsletters, strengthening communication with employees, stakeholders, and clients.
- Produce branded content and marketing assets to support campaigns, sales initiatives, and corporate communications.
- Collaborate with leadership to refine brand messaging and ensure consistency across all channels.
Marketing and Public Relations Coordinator
Toynk Toys
01.2017 - 01.2020
- Directed affiliate marketing program through Rakuten, managing partnerships and optimizing performance to drive consistent revenue growth.
- Executed targeted email campaigns via Mailchimp, boosting open and click-through rates while driving sales during seasonal and product launch campaigns.
- Managed and grew social media presence, increasing Instagram followers organically by over 1,750% (from 700 to nearly 13,000) and strengthening overall brand visibility.
- Developed and optimized paid advertising campaigns across Facebook, Google, and Amazon, improving ROI and supporting successful product launches.
- Optimized Amazon product pages to improve visibility, enhance customer experience, and increase conversions.
- Monitored campaign performance through Google Analytics, tracking KPIs and refining digital marketing strategies for maximum impact.
- Launched a PR and influencer program from the ground up, securing coverage and building partnerships that expanded brand visibility.
- Created branded graphics and promotional materials for press releases, social media, and influencer campaigns using Adobe Photoshop and Illustrator, ensuring consistent and engaging brand presentation.
Education
Bachelor of Science - Communications
Arizona State University
01-2018
Skills
- Digital Marketing Strategy & Campaign Execution
- Social Media Management & Growth (Facebook, Instagram, LinkedIn, TikTok)
- Content Creation, Copywriting & Storytelling
- SEO, SEM & Web Analytics (Google Analytics Certified)
- Public Relations, Media Outreach & Influencer Marketing
- Email Marketing & Automation (HubSpot, Mailchimp)
- Affiliate Marketing Program Management (Rakuten, Partnerships)
- Amazon Business Account Management, Campaigns & Product Page Optimization
- Stakeholder & Client Communication
- Competitor analysis
Certification
- Google Analytics Certified
- HubSpot Content Marketing Certification
Timeline
Communications and Marketing Specialist
Projigo
01.2020 - Current
Marketing and Public Relations Coordinator
Toynk Toys
01.2017 - 01.2020
Bachelor of Science - Communications
Arizona State University
Similar Profiles
Oscar NunezOscar Nunez
Communications and Marketing Specialist at Villa ComunitariaCommunications and Marketing Specialist at Villa Comunitaria
GEORGE MONTYGEORGE MONTY
Communications & Digital Marketing Specialist at TRUELIFE MEDIACommunications & Digital Marketing Specialist at TRUELIFE MEDIA
Katie BradleyKatie Bradley
Communications and Marketing Specialist at Utah System of Higher EducationCommunications and Marketing Specialist at Utah System of Higher Education
Prerana ReddyPrerana Reddy
Marketing and Operations Intern at Ariko Fresh Pvt. Ltd.Marketing and Operations Intern at Ariko Fresh Pvt. Ltd.
Corey CochranCorey Cochran
Content Creation | Graphic Design | Advertising at The Better Show, ABC/Disney, Tamron Hall, Food FixContent Creation | Graphic Design | Advertising at The Better Show, ABC/Disney, Tamron Hall, Food Fix