SARAH BAINES

BRAND STRATEGY & FRANCHISE DEVELOPMENT:

• Mapping long and short-term franchise plans for TV, Film and Studio IP, aligning with company goals and aspirations.
• Supported cross-functional teams to achieve their goals while maintaining brand integrity across Consumer Products, Games, Live Entertainment, Theme Parks, and Distribution.

RESULTS ORIENTATED MARKETING CAMPAIGNS:

• Delivered high-profile, award-winning multi-channel marketing campaigns for TV and Film, utilizing precision project management across OOH, Digital, Social, and Events channels.
• Leveraged the company ecosystem to identify opportunities and maximize returns through strategic campaign execution.

MARKETING ASSET DEVELOPMENT:

• Created key marketing assets for internal and external use, including pitch materials, best practice guides, brand guidelines, and retailer toolkits.

TEAM LEADERSHIP & DEVELOPMENT:

• Reorganized and developed high-performing marketing teams, fostering a culture of creativity, growth, and collaboration.
• Championed a high-performance culture with clear expectations, feedback mechanisms, and a focus on celebrating both failures and achievements.
• Dedicated mentor, contributing to the success and professional development of team members.

DIVERSE SKILLS & EXPERIENCE

• Demonstrated success in diverse roles spanning content acquisitions, digital strategy, marketing, and franchise management.
• Proven ability to excel in complex stakeholder management environments.

VISIONARY LEADERSHIP & CROSS FUNCTIONAL COLLABORATION:

• Identified inefficiencies and implemented solutions to increase overall efficiency, driving goal attainment and avoiding distractions.
• Led cross-functional initiatives to achieve business objectives, contributing to successful box office performance and brand development.

• NBCUNIVERSAL - INVEST - Financial acumen, P&L management
• ITV PLC - DEVELOPING FUTURE LEADERS - 1 yr management training programming covering all disciplines