Sarah Barber
Senior Marketing Manager
Nashville
Summary
Accomplished marketing leader with over ten years of experience in brand management and digital marketing. Expertise in formulating and executing brand strategies that drive revenue growth for multimillion-dollar brands while enhancing brand equity. Strong analytical skills combined with creative storytelling to optimize marketing campaigns. Proven leadership in managing teams, overseeing large projects, and working with agencies and stakeholders to create innovative marketing solutions.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Senior Marketing Manager
Daymon / Advantage Solutions (NYSE: ADV)
2018.12 - Current
- Lead strategic marketing initiatives for Dollar General Private Brands, driving B2C sales growth for an $8B+ portfolio
- Develop and maintain brand strategy guides for 25+ brands
- Maintain relationships with agencies, retailer, and suppliers as well as offering B2B opportunities for further partnership with Daymon and Advantage Solutions
- Oversee multi-channel marketing campaigns (email, social media, website, print, and in-store signage)
- Utilize data and consumer insights to create targeted marketing initiatives, optimizing engagement and conversion
- Manage agency partnerships, internal teams, and direct reports to execute large-scale marketing campaigns
- Collaborate with Product Development and Merchandising to launch 500+ new products annually
- Build reports and use data analytics to track performance and present results back to senior leadership
- Manage over 50 vendor booths and two 30x30’ departmental booths at annual internal trade show
Marketing Manager
Daymon / Advantage Solutions (NYSE: ADV)
2014.01 - 2018.12
- Managed end-to-end marketing campaigns across print, digital, and social media
- Designed graphics, 3D renderings, and in-store signage to enhance product visibility and brand recognition
- Spearheaded a brand redesign for 2,000+ SKUs across 15 private brands, leading to year-over-year sales growth
- Leveraged sales analytics to track brand performance and optimize marketing efforts
- Led digital coupon program execution, managing 200+ offers per year to drive customer engagement
Packaging Coordinator
Daymon / Advantage Solutions (NYSE: ADV)
2012.10 - 2014.01
- Managed over 250 packaging design projects simultaneously across multiple categories, ensuring compliance with brand guidelines and legal requirements
- Utilized project management software to track processes across several internal and external teams
- Presented updates to senior leadership weekly and obtained input on packaging creative
- Created packaging renderings for new items and directed creative process
- Developed and launched the DG Beauty brand, creating cohesive branding across various product lines
Marketing Coordinator
Daymon / Advantage Solutions (NYSE: ADV)
2011.07 - 2012.10
- Collaborated with cross-functional teams to enhance private brand exposure through digital and print marketing
- Developed and executed Seafood 1-2-3, an educational marketing campaign, leading to 5% increased fresh seafood sales
- Collaborated with Daymon SAS to determine sampling calendar for food and household product demonstrations or sampling handouts in Meijer stores
- Designed print and digital marketing assets using Adobe Suite
Education
Management Accelerator Program - undefined
02.2026
Bachelor’s of Business Administration - Marketing & International Business
04.2011
Collateral in English Literature & Minor in Spanish
Skills
Brand development
Online branding
Market data analysis
Promotional plan execution
Team management
Adobe Creative Suite Design collaboration tools Spreadsheet and presentation software Business intelligence solutions Google productivity suite
Organizations & Volunteering
- Nashville Women’s+ Rugby Football Club, 2015, Present, Elected by team to serve on the executive leadership board, Organize team travel, schedules, and tournaments, including the annual Nash Bash Rugby Tournament (80+ teams), Coordinate logistics for international tournaments (Bingham Cup 2022, 2024, 2026) for over 30 attendees
- Sumner County Rugby, 2025, Present, Assistant coach of local county-wide high school girls’ rugby teams
Affiliations
- Additional Memberships:
- NextUp
- WISE
- Out & Equal
- “g” Rugby Club
Timeline
Senior Marketing Manager - Daymon / Advantage Solutions (NYSE: ADV)
2018.12 - Current
Marketing Manager - Daymon / Advantage Solutions (NYSE: ADV)
2014.01 - 2018.12
Packaging Coordinator - Daymon / Advantage Solutions (NYSE: ADV)
2012.10 - 2014.01
Marketing Coordinator - Daymon / Advantage Solutions (NYSE: ADV)
2011.07 - 2012.10
McKinsey & Company - Management Accelerator Program,
Grand Valley State University - Bachelor’s of Business Administration, Marketing & International Business