SARAH BARELA
Brooklyn
Summary
I’m a social media and content strategist with over 5 years of experience leading digital content across brands in lifestyle, entertainment, and culture. I’ve worked on everything from short-form video strategy and influencer programs to rebrands and performance marketing. Most recently, I was the Senior Content Manager at Pulsd, where I led our social rebrand and content strategy. I also create content personally and have 75K+ TikTok followers, so I bring both creator and content strategist perspectives to the table. I love building communities through smart, fun, value-driven content.
Overview
4
4
years of professional experience
Work History
Senior Content Manager
Pulsd
New York
05.2024 - Current
- Spearheaded short-form video strategy across Instagram Reels and TikTok, achieving 128% engagement boost.
- Created and managed social media content calendars based on platform trends, resulting in 51% follower growth.
- Utilized Meta Business Suite, TikTok Analytics, and Google Analytics to monitor KPIs and optimize campaigns.
- Led comprehensive social media rebranding, ensuring consistent growth with over 3 million impressions monthly.
- Monitored trending sounds and formats to inform real-time content ideation and increase organic reach.
- Launched an influencer partnership program, generating $30K in MRR.
- Improved social ad performance by 25% through implementation of A/B testing, creative iteration, and honing audience targeting strategy.
Content Creator
Freelance
New York
08.2021 - Current
- Executed short-form video content strategy on TikTok and Instagram, growing TikTok following to over 75K with 12% average engagement.
- Leveraged trending sounds, hashtags, and formats to enhance discoverability and audience growth.
- Created high-performing video and photo content using CapCut and TikTok/Instagram Analytics.
- Collaborated with brand partners to align messaging, deliverables, and timelines for sponsored content.
- Applied storytelling techniques to ensure content met brand guidelines while maintaining authenticity.
- Managed complete production process, including scripting, filming, editing, and algorithm optimization.
Manager, Social Media/Partnerships
Social Club Studio
New York
10.2021 - 04.2024
- Produced original short-form videos and visual assets in line with emerging trends and platform best practices.
- Managed content planning and execution, ensuring consistent messaging and timely delivery for campaigns.
- Oversaw influencer marketing initiatives from strategic sourcing to final approvals, optimizing for engagement and authenticity.
Education
Bachelor of Arts - New Media and Digital Design, minor in Marketing
Fordham University
New York, NYSkills
- Google Analytics
- Video production
- Social media management
- Content strategy
- Influencer partnerships
- Audience engagement
- Brand storytelling
- Campaign optimization
- Creative development
- Adobe Creative Suite
- Canva
- Figma
- Asana
- Meta Business Suite
- TikTok Ad Manager
- Microsoft Office
- Final Cut Pro
- HTML
- CSS
- JavaScript
- Airtable
- HootSuite
- Iconosquare
Extracurricular Activities
Running, Volleyball, Yoga, Fashion, Content Creation
Timeline
Senior Content Manager
Pulsd
05.2024 - Current
Manager, Social Media/Partnerships
Social Club Studio
10.2021 - 04.2024
Content Creator
Freelance
08.2021 - Current
Bachelor of Arts - New Media and Digital Design, minor in Marketing
Fordham University
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